The State of Prospecting 2026
The essential report guiding smarter, more effective outreach.
iTacit
This digital workplace platform gained a consistent flow of high-value leads, connecting with key decision-makers and strengthening their sales pipeline. This supported their growth strategy, expanded their market presence, and delivered impressive ROI.
Success metrics
Target access
Started conversations with hard-to-reach senior decision-makers
Business development
Supported iTacit in building their own in-house business development function while ensuring a steady lead flow.
Sales pipeline
Enhanced the sales pipeline with high-value opportunities, boosting conversion potential and growth
New opportunities
Opened doors to meaningful conversations with previously inaccessible prospects
The team we work with are really super dynamic, and incredibly responsive. When you’re outsourcing a key part of your business, you have to trust those people.
Company
iTacit is a digital workplace platform that includes training, task automation, and communication tools
Website
https://itacit.com/Industry
Media Production
Founded
2019
Size
2-10 employees
Partnering with sopro since
2023
Challenge
iTacit is a disruptor in their space. Their goal is to build the best possible experience for the end users: focusing on the professionals in the field, not just the HR departments who tend to buy the software.
They looked at the frontline teams using the software, and saw that they had a unique set of needs. Users require a solution that is mobile, easy to use, and puts information at their fingertips. They also need to communicate with other teams, but might not have access to the portals and software they’d use in their office.
Our solution doesn’t fit neatly into one category, so most HR teams aren’t used to buying that way. That creates a challenge of not having a category to tap into. When our solution is that little bit different to the competition, there’s a challenge in marketing that.
Before Sopro, iTacit also grappled with the twin challenges of time and resources. They were racing to build and iterate their product while trying to carve out a space in a rapidly evolving market. Business development was on the to-do list, but finding the time to build it out was impossible.
Solution
Enter Sopro. Our team was brought in to deliver a ready-made source of leads. This gave iTacit the space to develop the product and internal functions while still growing its business.
Sopro was a really great way for us to plug and play into a proven business development programme and not lose ground on demand generation, while giving us the time to build up our internal business development functions.
Different messaging options were tested, with the Sopro team implementing and reporting on different angles. Bringing in a team they could trust was a key part of the relationship.
Another advantage of the campaign was Sopro’s data analytics. It provided actionable insights into which market segments were most responsive, in addition to the existing knowledge about the target market. This data-driven approach helped iTacit make informed decisions, fine-tuning its strategy for better results.
Impact
Since teaming up with Sopro, iTacit has seen a noticeable increase in leads. Thanks to the Sopro service, and the time it gave them to build up their own sales development function.
We’re now generating five times the number of leads we were before Sopro came on board, because we’ve been able to focus on building up certain areas while Sopro took care of leads for us.
But it’s not just about the numbers. Sopro has helped iTacit start conversations with hard-to-reach targets, leading to potential deals that are still in the works.
It’s a conversation starter. Those initial introductions were just that: an inbox that we didn’t know existed, but we found someone open to having a conversation. Without a doubt, we have large deals in our pipeline thanks to Sopro. And those deals come from being able to talk to these people one-on-one.
Looking ahead, iTacit plans to use Sopro to break into new markets. They’ve made good progress in North America and are now eyeing opportunities elsewhere. Sopro gives them the opportunity to map and test new markets, before their marketing team go all in.
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