Home Solutions Industry solutions Sopro for Design companies
US$162 billion/£140 billion
Revenue Growth 2021:
If your business offers a design solution, you’ll know just how tough it is to generate high-quality leads, and convince prospects you’re the one for them. With Sopro, you can cut through the noise and get talking to the people who matter.
Sales engagement for design companies
Sopro is more than just a lead generation tool. We’re an experienced team of prospecting experts, dedicated to running your sales outreach campaigns for you. We’ll do the hard work, so you can do your best work – converting leads and closing deals.
Our experts toggle over 40 variables in our live B2B database to find your target persona and build your unique sales database. We verify every contact individually, so every single prospect for your campaign is hand-picked, by us, for you.
See how custom clothing company The Signature Works expanded their B2B focus and generated meaningful business conversations with their Sopro campaign. Read the case study.
How it works
Need more high-quality leads for your design business? Here’s how it works:
You tell us about your particular design offering, who you’re looking to target, and what makes you stand out from the rest of the industry
We source and verify a target audience just for you, using data that’s fully compliant and up-to-the-minute accurate
We write engaging, relevant, and on-brand outreach email messages
We set your campaign live, delivered to your hand-picked audience
You get responses directly to your inbox, so you can do what you do best
Our top tips for design companies
Keep emails friendly and personalised
Trust us when we say keeping your outreach emails friendly and informal is the way to go. Being in a creative industry, it’s easier to get innovative with your outreach. Our design clients who use conversational and humorous prospecting templates see a much higher response rate than those who cling to a heavily-branded tone of voice or go straight in with a generic marketing bio. Dial down the pitch and frame your messaging around the prospect, not your company.
Know your niche
For every design solution, there’s a number of agencies trying to provide it. And whether you want to admit it or not, they all look similar to most of your prospects. Tailoring your outreach messaging to display a niche offering for a specific target market will help you cut through to the right people. Lots of businesses don’t have their own in-house design teams, so convince your prospects that you understand their individual challenges and you’ll get more positive responses from higher-quality leads.
Solidify your sales process
Your company may be filled with design geniuses, but without a well-oiled sales process, you risk losing warm leads as they move along the buyer journey.
Before you start outreach, ask yourself: do you have the capacity to follow everything up? Have you nailed down who follows up with responses? Do you have a maximum time frame for enquiries to be replied to? Are your proposals engaging enough? All these aspects need to be addressed before you start filling your pipeline.
What to expect from your Sopro design campaign
Because it’s a visually engaging offering, design agencies can see good lead rates from their prospecting activity. It’s a competitive space, but the nature of your work means you can get a bit more creative with how you engage your prospects. Go into your campaign with the mindset of setting up a steady, reliable source of leads rather than a snappy short-term fix for lead gen.
Remember not to get fixated on lead volume. Our data covers millions upon millions of business contacts, but 99% of that data is totally irrelevant to you – we zero in on your ideal target market and help you access high-quality leads. The ones that are more likely to close!
It’s far better to have a smaller pool of businesses who see the value you provide, rather than a long list of pipeline fillers that aren’t likely to convert. Numbers don’t tell the whole story, so are you ready to write yours?
We’ve run over 15,000 prospecting campaigns for more than 2,000 clients. Read some of our Design clients’ success stories below.
How The Signature Works used Sopro to refine their targeting and drive leads to the sales team