Sopro for Coaching and Training companies

Industry facts



Global revenue:

2022: US$20 billion/£17.3 billion

Revenue Growth 2022:


If your business offers a training or coaching solution, you’ll know just how tough it is to generate high-quality leads, and convince prospects you’re the one for them. With Sopro, you can cut through the noise and get talking to the people who matter.


Sales engagement for coaching and training companies

Sopro is more than just a lead generation tool. We’re an experienced team of prospecting experts, dedicated to running your sales outreach campaigns for you. We’ll do the hard work, so you can do your best work – converting leads and closing deals.

And with an industry that’s all about people, prospecting is the perfect fit. Sopro emails feel like a personal approach to customers, and our experts are always on hand to give you real, human advice.

Our experts toggle over 40 variables in our live B2B database to find your target persona and build your unique sales database. We verify every contact individually, so every single prospect for your campaign is hand-picked, by us, for you.


How it works

Need more high-quality leads for your training and coaching business? Here’s how it works:

  1. You tell us about your particular offering, who you’re looking to target, and what makes you stand out from the rest of the industry
  2. We source and verify a target audience just for you, using data that’s fully compliant and up-to-the-minute accurate
  3. We write engaging, relevant, and on-brand outreach email messages
  4. We set your campaign live, delivered to your hand-picked audience
  5. You get responses directly to your inbox, so you can do what you do best


Our top tips for training and coaching companies

Keep emails friendly and personalised

Trust us when we say keeping your outreach emails friendly and informal is the way to go.

As a people-centric business, using conversational and humorous prospecting templates sees a much higher response rate than if you cling to a heavily-branded tone of voice or go straight in with a generic company bio. Frame your messaging around the prospect, not your company.


Know your niche

For every training need, there’s a number of businesses trying to provide it. And whether you want to admit it or not, they all look similar to most of your prospects. Tailoring your outreach messaging to display a niche offering for a specific target market will help you cut through to the right people. Convince your prospects that you understand their individual challenges, and you’ll get more positive responses from higher-quality leads.


Solidify your process

Your company may be filled with coaching gurus, but without a well-oiled process to help you bag new business, you risk losing warm leads as they move along the buyer journey.

Many of our training clients don’t have an in-house sales team, so before you start outreach, ask yourself: do you have the capacity to follow everything up? Have you nailed down who follows up with responses? Do you have a maximum time frame for enquiries to be replied to? Are your proposals engaging enough? All these aspects need to be addressed before you start filling your pipeline.


What to expect from your Sopro training campaign

The sales cycle tends to be a lot longer for training and coaching businesses, sometimes up to two years if you’re pitching to enterprise businesses, so go into your campaign with the mindset of setting up a steady, reliable source of leads rather than a snappy short-term fix for lead gen.

If your average deal size is on the larger side, then it’s even less important to get fixated on lead volume. Your potential customers are often planning their training programs up to a year in advance, so catching them at the right time – and harnessing any polite declines or deferred interest – will all help towards your success.

Our data covers millions upon millions of business contacts, but 99% of that data is totally irrelevant to you – we zero in on your ideal target market and help you access high-quality leads. The ones that are more likely to close!

It’s far better to have a smaller pool of businesses who see the value you provide, rather than a long list of pipeline fillers that aren’t likely to convert. Numbers don’t tell the whole story, so are you ready to write yours?

Case studies

We’ve run over 15,000 prospecting campaigns for more than 2,000 clients. Read the case studies below to see what a Professional Coaching campaign looks like in practice.

Featured case studies

Your campaign could be live in 14 days.

Sopro sources your ideal prospects, engages them with a fully managed prospecting campaign, and connects you directly when they’re ready to talk sales.

Get in touch to arrange a demo of Sopro and discover how we’re already helping Training and Coaching businesses to sell more.