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Your B2B marketing blog

Exploring how to help your businesses grow. Covering strategies
and best practice on marketing, lead generation, and sales.

Featured posts

Featured post
Lead generation

54 min read

July 03, 2025

The ultimate guide to B2B lead generation: Tactics, strategies, and measuring success

The ultimate guide to B2B lead generation, how to generate B2B leads, and the best ways to measure your success.
Featured post
CPL

15 min read

September 22, 2025

B2B cost per lead benchmarks by channel and industry (2025 update)

Exclusive cost-per-lead data reveals B2B benchmarks by industry, channel, location, and more. Find out how your B2B cost-per-lead compares to sector averages.
Featured post
ABE

17 min read

September 01, 2025

What is account-based engagement, and how does it drive B2B growth?

Discover how account-based engagement (ABE) drives deeper B2B relationships, how it complements but differs from ABM, and how Sopro makes it work.

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B2B marketing

28 min read

October 28, 2025

43 B2B email marketing statistics and trends

Discover the latest 2025 email marketing statistics, trends, and ROI benchmarks. Compare open rates, click-throughs, and conversion averages by industry.
B2B marketing

28 min read

October 28, 2025

43 B2B email marketing statistics and trends

Discover the latest 2025 email marketing statistics, trends, and ROI benchmarks. Compare open rates, click-throughs, and conversion averages by industry.
B2B data

20 min read

September 22, 2025

B2B buyer intent data: What it is and how to use it to supercharge your lead generation efforts

Explore everything you need to know about leveraging buyer intent data, including the types of intent data and practical examples to include in your strategy.
CPL

15 min read

September 22, 2025

B2B cost per lead benchmarks by channel and industry (2025 update)

Exclusive cost-per-lead data reveals B2B benchmarks by industry, channel, location, and more. Find out how your B2B cost-per-lead compares to sector averages.
B2B sales

21 min read

September 19, 2025

What is a sales funnel? Key stages, examples, and how to build one

What is a sales funnel? Explore sales funnel examples, the different stages of the sales funnel, how to improve your funnel and how to stop leaks in this guide.
Cold email

22 min read

September 18, 2025

Email personalisation: examples, strategies, tactics, and expert advice on getting it right

Follow the strategies, examples, and expert advice in our guide to email personalisation in cold emails to keep your pipeline and prospects hot.
Business development

15 min read

September 17, 2025

How to create a winning B2B business development strategy

Create a business development strategy with SMART goals and best practices that align teams and give them the tools to drive sustainable B2B growth.
ABE

17 min read

September 01, 2025

What is account-based engagement, and how does it drive B2B growth?

Discover how account-based engagement (ABE) drives deeper B2B relationships, how it complements but differs from ABM, and how Sopro makes it work.

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