Prospecting

10 minutes

August 31, 2023

The ultimate guide to email prospecting

We cover what email prospecting is, outline an email prospecting strategy and investigate some different ways to optimise results.
Prospecting

5 minutes

August 17, 2023

Sales action heroes: 7 reasons SMEs should outsource B2B prospecting

Be an SME action hero while your trusted sidekicks handle the grunt work. Here's why you should outsource your B2B prospecting.
Email content

5 minutes

July 28, 2023

How to sign off a sales email

Why a good closing line is important for sales emails, what makes a good sign off, and examples of great closers that get responses.
Prospecting

7 minutes

July 12, 2023

A wild west of prospecting: The 12 pitfalls of mass email

We reveal the top 12 dangers of high-volume, low-quality emails, and why you should be careful about picking your prospecting partner.
Email content

7 minutes

July 6, 2023

Go beyond name and company: How to nail personalisation in cold emails

How do you strike the balance between personalisation and automation? Here’s how to create good personalised cold emails.
Cold email

8 minutes

June 30, 2023

How to write cold emails that work for US audiences

Looking to reel in US sales? Here's how to write cold email templates that get American prospects hooked for more.