B2B data

8 minutes

April 20, 2023

GDPR sales prospecting: how to be compliant

You need to be GDPR compliant when sales prospecting. But what does that mean? We detail the laws and everything you need to know.

B2B data

8 minutes

March 10, 2023

How to send compliant B2B emails in the US

Sending sales emails in the United States? Here’s what you need to know about staying compliant when sending US B2B emails.

B2B data

7 minutes

January 19, 2023

How to build the perfect B2B prospecting database

An up-to-date, relevant database is the first secret to successful prospecting. How can you build the perfect B2B prospecting database?

7 deadly data sins
B2B data

6 minutes

October 10, 2022

Time to confess: Are you guilty of the 7 deadly data sins?

Do your prospecting data habits make you a sinner or a saint? We’ll look at the 7 deadly data sins - and how to avoid them.

does gdpr apply to b2b - sopro
B2B data

5 minutes

September 8, 2022

Marketing need-to-knows: Does GDPR apply to B2B?

GDPR non-compliance risks big fines, but does GDPR apply to B2B? Here’s what you need to know before you start B2B email marketing.

B2B data

5 minutes

July 23, 2021

The seven benefits of a B2B data-driven marketing strategy

Implementing a data-driven marketing strategy means being obsessed with data, but in return you get a world of benefits.