15 minutes
March 8, 2024
Follow this guide for B2B target market segmentation theory, why must you do it, and what customer segments can you apply to your business
16 minutes
January 29, 2024
An accurate prospecting list is the foundation of outreach campaigns. This practical guide outlines how to find your ideal prospects.
10 minutes
January 4, 2024
Ideal customer profiles and buyer personas are two different but related concepts. Bring them together for better sales and marketing output.
13 minutes
September 25, 2023
Why you need to know your B2B target market, how to identify and segment them, and the best ways to start reaching out.
5 minutes
July 2, 2021
Market segmentation can transform your business. Following on from our main guide, we run through the top benefits of market segmentation.
8 minutes
March 26, 2021
Creating an ideal customer profile for your B2B business can focus marketing, increase sales, and reduce churn. Here's how to create one.
