January 28, 2021

What is market mapping for sales prospecting?

Steve Harlow

Market mapping for prospecting reveals the size of your audience. We cover the different types of maps, and how you can easily build your own

Audience mapping B2B audience
January 25, 2021

How to create accurate B2B buyer personas (and why you should!)

Kit Smith

Creating B2B buyer personas can help you connect with the people that matter to your business. Find out how in this post.

B2B audience Defining your audience