Audience mapping

6 minutes

January 28, 2021

What is market mapping for sales prospecting?

Market mapping for prospecting reveals the size of your audience. We cover the different types of maps, and how you can easily build your own
B2B audience

8 minutes

January 25, 2021

How to create accurate B2B buyer personas (and why you should!)

Creating B2B buyer personas can help you connect with the people that matter to your business. Find out how in this post.