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Your B2B marketing blog

Exploring how to help your businesses grow. Covering strategies
and best practice on marketing, lead generation, and sales.

Featured posts

Featured post
59 cold outreach statistics and trends for 2026
Cold email

18 min read

February 06, 2026

59 cold outreach statistics and trends for 2026

Discover the latest cold outreach trends and cold calling statistics to hone your strategies and supercharge your B2B prospecting activities with expert tips.
Featured post
Lead generation

21 min read

November 13, 2025

What is pipeline generation? 8 strategies for reliable growth

Discover 8 practical strategies for boosting your pipeline generation and improving lead conversion. Enhance your sales success with Sopro.
Featured post
CPL

15 min read

September 22, 2025

B2B cost per lead benchmarks by channel and industry (2025 update)

Exclusive cost-per-lead data reveals B2B benchmarks by industry, channel, location, and more. Find out how your B2B cost-per-lead compares to sector averages.

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Prospecting

14 min read

April 30, 2026

Lead generation for the financial services industry: Strategies and tactics to win more business

Learn how to generate leads in finance with proven strategies, timing insights, and compliant outreach tactics that win senior decision-makers.
B2B audience

13 min read

April 17, 2026

What’s your real total addressable market (TAM)?

Learn how to calculate TAM using real data, not assumptions. Build a total addressable market you can actually reach and turn into real pipeline.
Outreach

11 min read

April 13, 2026

10 common prospecting challenges and how to solve them

Why is prospecting so challenging in sales? This guide explores 10 common prospecting challenges, how to identify them early, and how to solve them.
Lead generation

18 min read

March 25, 2026

The complete guide to appointment setting for B2B sales

What is B2B appointment setting? Our guide explores appointment setting tips to help you effectively build or hone your strategy and fill your pipeline.
Audience mapping

16 min read

March 25, 2026

TAM, SAM, and SOM: How to calculate your addressable market

Discover how to calculate TAM, SAM, and SOM, explore their differences, and how to incorporate them into your market research and boost sales strategies.
Prospecting

23 min read

March 20, 2026

The ultimate guide to multi-channel prospecting in 2026

Explore multi-channel prospecting benefits and strategy tips, because if you’re not taking a multi-channel approach to prospecting, you’re missing out.
B2B marketing

23 min read

March 06, 2026

52 sales and marketing alignment statistics for 2026

Discover the latest sales and marketing alignment statistics from Sopro’s experts, covering pipeline impact, revenue growth, team efficiency, and more.
Best time to send emails

16 min read

February 13, 2026

Is there a best time or day to send sales and marketing emails? 2026 guide

Our guide explores the best times and days to send sales and marketing emails, and why trying to conform to a specific time or day could be ineffective.

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