February 13, 2024

Timing is everything: connecting with customers at the perfect moment

Daniela Rufolo

Connect with your target market at the right time by brining buyer intent data into your campaigns!

B2B data Buyer intent +1
January 23, 2024

Revealed: data-backed prospecting strategies for 2024

Daniela Rufolo

Our State of Prospecting Report has identified some of the most valuable prospecting strategies for the year ahead - discover them today!

Prospecting Prospecting results
December 11, 2023

Utilising email signature marketing in your strategy

Daniela Rufolo

Why your email signature matters in B2B communications, and how to leverage your signature as a successful marketing tool.

B2B marketing Email content +2
October 12, 2023

What is a sales funnel? A practical guide

Daniela Rufolo

A practical guide to your sales funnel, why it's a game-changer for your business, and how to build one that turns clicks into customers.

B2B sales Sales glossary
July 6, 2023

Go beyond name and company: How to nail personalisation in cold emails

Daniela Rufolo

How do you strike the balance between personalisation and automation? Here’s how to create good personalised cold emails.

Email content Prospecting
May 18, 2023

Using email and LinkedIn for a prospecting double-whammy

Daniela Rufolo

Here's how you can use LinkedIn in tandem with your sales emails, and the smart tools that help you get the best results. 

LinkedIn prospecting Prospecting