May 18, 2023

Using email and LinkedIn for a prospecting double-whammy

Daniela Rufolo

Here's how you can use LinkedIn in tandem with your sales emails, and the smart tools that help you get the best results. 

March 24, 2023

Inbound vs outbound email marketing

Daniela Rufolo

Here’s the difference between inbound and outbound email marketing, and why you need both in your digital marketing strategy.

B2B marketing
how sales psychology helps you close more deals - sopro blog
January 26, 2023

How sales psychology helps you close more deals

Daniela Rufolo

What's the science behind sales? Read our blog to learn the psychology behind selling, and how you can use it to close more deals, faster.

B2B sales
October 25, 2022

Don’t overlook outbound: Why it’s time to add prospecting to your digital marketing strategy

Daniela Rufolo

Outbound isn’t just for the sales team. Here’s why you should include prospecting when putting together your digital marketing strategy.

B2B marketing Prospecting
June 7, 2022

7 types of sales enablement content that help close deals

Daniela Rufolo

Good sales enablement content helps prospects become customers. We guide you through the types of content and when to use them.

B2B sales Sales content