October 12, 2023

What is a sales funnel? A practical guide

Daniela Rufolo

A practical guide to your sales funnel, why it's a game-changer for your business, and how to build one that turns clicks into customers.

B2B sales Sales glossary
July 6, 2023

Go beyond name and company: How to nail personalisation in cold emails

Daniela Rufolo

How do you strike the balance between personalisation and automation? Here’s how to create good personalised cold emails.

Email content Prospecting
May 18, 2023

Using email and LinkedIn for a prospecting double-whammy

Daniela Rufolo

Here's how you can use LinkedIn in tandem with your sales emails, and the smart tools that help you get the best results. 

LinkedIn prospecting Prospecting
March 24, 2023

Inbound vs outbound email marketing

Daniela Rufolo

Here’s the difference between inbound and outbound email marketing, and why you need both in your digital marketing strategy.

B2B marketing Outbound marketing
how sales psychology helps you close more deals - sopro blog
January 26, 2023

How sales psychology helps you close more deals

Daniela Rufolo

What's the science behind sales? Read our blog to learn the psychology behind selling, and how you can use it to close more deals, faster.

B2B sales Closing techniques
October 25, 2022

Don’t overlook outbound: Why it’s time to add prospecting to your digital marketing strategy

Daniela Rufolo

Outbound isn’t just for the sales team. Here’s why you should include prospecting when putting together your digital marketing strategy.

Business growth Prospecting