How to write effective B2B cold follow-up emails
From your target audience to effective nurturing, our guide covers everything you need to know to perfect your cold follow-up email strategy.
Timing is everything: connecting with customers at the perfect moment
Connect with your target market at the right time by brining buyer intent data into your campaigns!
Revealed: data-backed prospecting strategies for 2024
Our State of Prospecting Report has identified some of the most valuable prospecting strategies for the year ahead - discover them today!
Utilising email signature marketing in your strategy
Why your email signature matters in B2B communications, and how to leverage your signature as a successful marketing tool.
What is a sales funnel? A practical guide
A practical guide to your sales funnel, why it's a game-changer for your business, and how to build one that turns clicks into customers.
Go beyond name and company: How to nail personalisation in cold emails
How do you strike the balance between personalisation and automation? Here’s how to create good personalised cold emails.