2020

A stack of coins

The Best Time to Send Prospecting Emails to Financial Service Companies

There’s a famous Chinese proverb that states: “The best time to plant a tree was 20 years ago. The second best time is now.” A little known SoPro proverb states: “The best time to send prospecting emails to financial services companies depends on the data.”  Less likely to become an
Lead Nurturing Mistakes to Avoid at All Costs

Lead Nurturing Mistakes to Avoid at All Costs

In our previous post we took a look at the 1, 2, 3 of lead nurturing. Follow the path laid out here and you’ll see leads heading down through your funnel and converting into customers. But be warned! Along this path there are some inviting cul de sacs that could prevent
A red arrow pointing up and right

Nine Prospecting Tips to Boost your B2B Email Outreach

Sometimes I think we all forget that the easily accessible information of the internet has made practical, real-world changes. To pick a random example, if you’re looking for sales prospecting tips you just hone in on a blog post, spend five minutes reading, and go away with a host of
Three plants growing, representing lead nurturing

The 1,2,3 of Lead Nurturing That Will Treble Your New Biz Generation

Leads were not made to swill around in your sales funnel – they were made to be nurtured. And then converted into a new business opportunity. So, let’s get nurturing. To make things easy for you we have outlined three steps to maximise your tactics and treble your sales opportunities. 

How to grow your business using
only email prospecting

We’ve recently grown up. Think of us like Mario, right after he’s munched down on a mushroom. From start-up to scale-up, from small business to medium-sized. We’re happy to announce we have recently passed the milestone of 100 full-time employees. 🥂  Not bad for a business that started 5 years
Computer, laptop, a phone and other tech on a desk

The Best Time to Send Prospecting Emails to Tech Companies

At SoPro, there’s almost nothing we love more than data. To be fair, we do really like ice cream. And puppies. But data gets to the core of our expertise, so when it comes to revealing the best time to send prospecting emails to Tech companies, we decided to dive
How to Maximise Prospecting Activity Results

How to Maximise Prospecting Activity Results

Prospecting is a numbers game where marginal gains make a tangible difference. A well-delivered opener, an intriguing subject line, a timely follow up… tiny incremental tweaks can make a huge difference to your campaign numbers. So here’s our best practice tips for maximising your prospecting activity, or if you’d prefer,
Mastering the sales follow up

Mastering the sales follow up

In a previous post we looked carefully at how marketing and sales must perfect the handoff of leads. Here we are going to focus not on marketing’s role in the moments that lead up to the handoff but on the sales team’s role in ensuring this handoff is successful. Here
Best Time To Send

When is the best time to send your B2B prospecting email?

Stop! Do not hit send – at least not before you’ve taken a look at this. This is one benchmarking tool you won’t want to sleep on. It’s based on real-life data from over 2.5 million prospecting emails sent to over 70 industries in the last six months. In an
How marketing can support the sales cycle

The role of marketing in the sales cycle

It’s the B2B Olympics. But the relay race rules have been changed. Before each runner covered 200 metres of the selling track. And now one (Mark Etting) must cover 273 metres and another (Sal Esteam) must sprint the remaining 127 metres. The inevitable confusion reigns. This is a metaphor for