2021

How to use prospecting to scale your business

How to use prospecting
to scale your business

If you are looking at scaling your business and wondering whether prospecting emails offer an effective way to harness new business, then our latest webinar is for you. Our very own Lizzie Counihan (Head of Client Services) and Steve Harlow (CSO) are joined by Stephen Crane (co-founder of Sales Agents
How B2B marketing channels have switched (since you know what…)

How B2B marketing channels have switched (since you know what…)

The B2B marketing landscape has been switching and evolving ever since the buyer was liberated from the seller as a primary source of information. Over the past year, however, successful B2B sellers have had to switch their emphasis on channels and tactics even further to respond to – and capitalize
‘It’s a CRM Jim, but not as we know it’ – how your CRM can pack a bigger productivity punch through integrations

How your CRM can pack a bigger productivity punch through integrations

Your CRM is probably your most powerful sales tool. Until now! Now, don’t get us wrong – we are not about to tell you there is a new kid on the block that will knock your CRM off its top spot. Far from it! What we are about to tell
How Prospecting Stops You from Wasting a Good Crisis

How Prospecting Stops You from
Wasting a Good Crisis

The story may be apocryphal. But in the aftermath of World War II, as he worked to form the United Nations, Winston Churchill is widely believed to have drily observed, ‘Never let a good crisis go to waste!’ Which is really just another way of saying that ‘every cloud has

Inbound vs Outbound Marketing:
What’s Best for B2B?

B2B lead generation can be split into two main categories; inbound marketing and outbound marketing. Is one better than the other? Which is the better marketing tactic in the B2B world? A lot of online content assumes all worthwhile marketing efforts are inbound. And while inbound marketing is undoubtedly great

Cold email copywriting: 8 mistakes to avoid to get more leads

Trying to set up a sales call by emailing people out of the blue is a really tough ask. Most people don’t want a sales email. They definitely don’t want a sales email that has been sent to hundreds or thousands of people. What they do want is an easier

27 Free Marketing Tools to Build
a Powerful B2B Toolkit

Modern B2B marketing is a data-driven science. We all know that good science requires lab coats, Bunsen burners and a shock of white hair. Similarly, good marketing requires the right tools. But how do you pick the right ones? One famous infographic that maps the martech landscape has 8,000 marketing

LinkedIn Connection Requests: How to Grow Your Network

Sending a LinkedIn connection request is just a modern version of a very old phenomenon. In the 80s, a Filofax was all you needed to grow your professional network. Back in the 19th century, the cutting edge of networking technology was the business card. In the stone age, you probably
waterfall

How to Manage Your Sales Pipeline
to Close More Sales

A sales pipeline might seem like a theoretical idea from a marketing textbook. You might view charting and optimising it as a “nice to have” that you’ll never get round to. Or you might be wondering what on earth a sales pipeline is. While the graphic of the pipeline might

Lead Generation Companies:
How to Choose the Right One

If lead generation is a problem, you might need some help increasing demand. Picking the right lead generation company to boost internal efforts can make all the difference.  As one of the most important functions of a business, there are many companies that can help with lead gen, and a