2020

4 innovative lead generation campaigns you may not have considered

Lead generation: let me count the ways… Scratch that there are hundreds of them – and we’ve shared quite a few with you in the past. The art of prospecting – 7 tips and 10 nuggets True, tried and tested tactics to find B2B prospects online (1) True, tried and
SoPro is the winner - SoPro has reinvented email prospecting

The heavyweight B2B prospecting championship #5: whose gloves are raised and who hits the deck

Over the past four posts we’ve pitted various ways to prospect against each other. They all came out swinging… But who packs the real punch when it comes to prospecting? Stepping into the ring were: Cold calling Cold emailing from a bought list  Exhibitions Networking/referrals. Advertising LinkedIn Content marketing Social

2019

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The heavyweight B2B prospecting championship #4: content marketing vs SoPro’s social selling

There’s a hush in the crowd. The air is pregnant with excitement. It’s time for the last two contenders for the heavyweight B2B prospecting championship to pose, pout and cast dramatically threatening glances at each other: it’s the weigh-in. This is our chance to assess their form and see what
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All I want for Christmas is to maintain my sales

The tree is up in the office, the elf hats are on and Secret Santa is only a few days away. (Reminder to self: get present for Monika). But what’s this? There’s a distinct air of gloom from the sales department. In fact, it’s so quiet over there that you
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The heavyweight B2B prospecting championship #3: Advertising and LinkedIn

So far in our battle for the heavyweight B2B prospecting champion of the world we’ve assessed the fighting form of four ways to prospect. Cold calling Cold emailing from a bought list  Exhibitions Networking/referrals. And there were definitely some strong contenders in there. But, stepping up to the scales for
SoPro at Lloyds Bank awards

It’s a record

SoPro signed 32 clients in November. 30 new clients and 2 re-engagements. We smashed the walnuts out of our November target. It’s hard to believe. Our tiny team knew we were on to something back in 2015, but if you’d asked us then, where the business might be in Jan 2020…

How to transfer social handles from third-party pages to your own

How to transfer social handles from third-party pages to your own Premium social handles are often associated with brand maturity, the right combinations can quickly improve brand recall, social followings and sales.  As a result, desirable social handles are valuable assets that can be bought, sold and ported between social
B2B Exibition versus b2b referrals and networking

The heavyweight B2B prospecting championship #2: exhibitions and networking/referrals

We’ve reached the second part of our heavyweight prospecting championship. The jury was decidedly out on cold sales calls and cold mails. The odds are stacked against them: they don’t look like they’re packing any punches, in fact, they looked more featherweight than heavyweight. As the excitement ringside builds, waiting

Entrepreneur of the Year silver for Rob Harlow, G33K Co-founder and CTO at the UK Business Awards!

Since receiving his first computer aged 8 and selling his first website at 12, the flow of ideas, improvements and innovations from Rob has never stopped. His technical abilities have helped build award winning social prospecting company SoPro and the B2B incubator group G33K Holdings. G33K offers entrepreneurs with B2B

The heavyweight B2B prospecting championship #1: cold calling and cold emailing from a bought list

Prospecting is a tough business – more than 40% of salespeople say it’s the most challenging part of the whole sales process. So, it’s essential you use tactics that deliver the biggest punch. That’s why we’ve organised a heavyweight B2B prospecting championship. Before the bouts begin, let’s assess the form