2020

Do not fear the consequences of marketing during a pandemic

In the blink of an eye the world is a different place. SoPro work directly with executive teams in hundreds of businesses and trust me, acceptance has landed. The vast majority of businesses now fully recognise that the present pandemic conditions are here to stay.  Certainly, for far longer than
Teams in Brighton and Macedonia joined a Virtual Coffee Morning

Virtual Coffee Break

Like most businesses, SoPro is officially Working From Home Whilst there can be benefits to working from home, many will still miss the social aspects of the office. The shared treats, the coffee breaks, the conversation. So we’re swapping face-time for FaceTime, and utilising video technology wherever possible. Social distancing
Pandemic Safe Marketing

Pandemic Safe Prospecting

Revenues are down.  The last thing you want to do is appear insensitive, but given the current conditions have no end date, if you pause all marketing channels now you might as well close the doors. What a dilemma. Thankfully there are specific measures you can put in place right
Charting the market impact of the coronavirus across 150 industries – and forging a path forward

Charting the market impact of the coronavirus across 150 industries – and forging a path forward

Charting the market impact of the coronavirus across 150 industries – and forging a path forward Key takeaways: Using our data, you can gauge the effects of measures taken to curb the spread of the coronavirus on your industry – and on those of your clients. Quickly assess where you

The urgency of business as usual

Today, the leaders of the business world share a collective responsibility to keep our economic engine running. If we fail to keep our industries alive, those industries will not be there to support us when we need them next. As of today, worst case scenarios predict a 20% concurrent sickness
why-gender-is-still-on-the-prospecting-agenda-in-2020

Why gender is still on the prospecting agenda in 2020

It’s time to revisit how gender is affecting prospecting success. What difference does it make in 2020 if a prospecting email is sent by a man or a woman – and what difference does the gender of the recipient make? As always, we’ll let the data do the talking. We’ve
SoPro Business Update

COVID-19 Business Update – SoPro

COVID-19 Business Update – SoPro In light of the developing situation with COVID-19 in Europe and globally, I want to outline the robust measures in place at SoPro to ensure continuity for our workforce, clients, partners and suppliers. People, Offices and Communication As of yesterday, SoPro has implemented a non-compulsory
Overcoming Hurdles

Overcoming obstacles: How we reach, find and convert your prospects

The journey from prospect to lead is a road filled with obstacles. It’s far from easy to achieve a 98% deliverability rate, a 30% open rate and a 3-4% lead rate. Yet SoPro achieves this for businesses all over the globe and across all sectors. And it takes a lot

What is sales enablement?

Sales enablement is something of a slippery fish. The tighter your grasp becomes on it, the more it wriggles out of your grip. We all think we know what sales enablement is but trying to pin and mount it is a tricky business. Nevertheless, we’ll start with a definition of
Should I press my Lead Gen agency to work on a Cost per meeting price, A meeting of people in the office

Should I press my Lead Gen agency to work on a Cost-Per-Meeting/Cost-Per-Acquisition basis?

Should I press my Lead Gen agency to work on a Cost-Per-Meeting (CPM) OR Cost-Per-Acquisition (CPA) basis? In our opinion the answer to this common question is short and sweet; no.  Let’s elaborate Wouldn’t it be great if every marketing investment came with a full guarantee?  Total success or your