Should I run a webinar for acquiring web leads

Should I run a webinar? F#*K No.

We run the outreach for some 300 or so B2B brands with a multitude of objectives in play… from populating webinars, filling breakfast briefings/networking events, driving customers to web, gated content, white papers, surveys… calls, meetings, group membership, the list goes on. Campaign success rates are influenced by many factors

How to setup your email prospecting campaign

So I’m a member of the very excellent Agency Collective.  We have a slack channel where UK agency owners wag chins and decide the fate of humanity, one marketing campaign at a time. I was tagged yesterday in a question about whether SoPro includes DNS management as part of our


B2B Prospecting toolset with five free tools email finder, email configuration checker, email awesomeness checker, market map creator tool, campaign forecasting tool and one paid service - SoPro prospecting as a service

SoPro just launched the B2B Prospecting Power Toolset – and it’s free.

Beleaguered B2B prospectors: life just got better. Earlier this year we had the opportunity to present SoPro’s prospecting magic at the UK Marketing Expo in London, it was a great opportunity to showcase some of the measures SoPro undertake to bulletproof the effectiveness of our prospecting services. Some of the steps presented were more

It’s not what you know or who you know, but what they do

What effect does your potential prospect’s position in a company have on your chances of success in securing that critical first meeting? And, how freely do different departments flow into your sales funnel? As part of our SoPro Insight series we’ve looked at 100,000 prospecting emails that have been sent
email open and lead rate by department, finance, information technology, human resources

Prospecting mails: is there any correlation between open rate and lead rate?

They say that in B2B sales getting a foot in a door is the most difficult thing. Email prospecting has been widely recognised as the winner in this category due to its universal applicability cross all B2B sectors, business sizes and departments. Naturally some of these are more likely to