Prospecting mails: is there any correlation between open rate and lead rate?

They say that in B2B sales getting a foot in a door is the most difficult thing. Email prospecting has been widely recognised as the winner in this category due to its universal applicability [...]

Does size matter? Are smaller companies more keen to start a conversation?

What analysing the emails sent to 1 million prospects can tell you about the response you are likely to get from small, medium and large businesses. We do a lot of prospecting: in fact, we’ve got [...]