We regularly prospect into most sectors and we have a well grounded view of what is working right now and what isn’t. In the vast majority of cases, it’s as simple as A, B, C.
SoPro ABC Guide to Recession Safe Prospecting
(A) Adjust your targeting to support sectors still able to avail your products/services.
(B) Adjust your proposition to directly meet new or revised demand scenarios.
(C) Adjust your messaging to reflect the contextual relevance of your proposition within each target sector’s solution to the current conditions.
And it works.
In the meantime, if you are not sure if prospecting is right for your small business, please don’t stop. Chat to my team and we’ll share success stories so you can skirt any minimal risks and reliably shore up the pipeline.