Sign up for our webinar where we'll analyse data from 49.5 million emails
Posted on: June 19, 2020
Reading Time: 3 minutes
Category: News and awards
Like many in 2020, we are going to have to forego any birthday celebrations this June as we hit our fifth year.
Yet we have plenty to pop corks about.
Back in early 2015, when SoPro was still just a twinkle in Rob Harlow and Ryan Wellman’s eye, the world was a different place. And our business emerged, kicking and screaming, ready to disrupt the lethargic slumber that prospecting had fallen into.
Back then intrusive cold calling and over-used, horrendously out of date email lists were the norm. We were born to change all that.
Our aim was to make prospecting accessible for start-ups and remove the stress and strain that lead generation entailed for large businesses sales and marketing teams.
In 2015 a perfect storm was brewing, so we kitted up SoPro to ride the sales enablement waves.
While Ryan manually tested the social prospecting approach, Rob explored ways to automate processes so the demonstrable gains in deliverability, open rates, conversion success and cost per lead could be scaled up to the nth degree.
Meanwhile the rest of the world revolved around scandals at FIFA, mounting debt in Greece, the first majority Conservative government in the UK for 18 years and the great, great granddaughter of Queen Victoria gracefully sailing past her seemingly unassailable longest-serving monarch record.
Whoosh.
That was us fast-forwarding to 2020.
Looking back now, 2015 does seem a long, long time ago.
But living it, it has seemed like only yesterday when we opened our office in Skopje, hit a headcount of 70 and expanded our working space in Brighton for the first, then second, then third, then fourth and fifth time.
Things sure do move fast when you’re having fun.
Here’s our five years’ achievements by numbers.
43,824 hours of prospecting for B2B clients
200 active prospecting campaigns live and kicking every day
98.7% is our near-perfect delivery rate for emails and…
30-40% our enviable open rate that sees a…
4-12% lead rate that is pretty much unparalleled in the long history of prospecting
1,000,000+ prospects engaged for our clients every year that deliver…
£100m worth of new business to…
50+ sectors
500+ clients that we have helped to grow their business
89 staff now directly employed by us
7 over-sized screens now gracing Rob’s overburdened desk
3,400,792 uses of the phrase “Now we’re cooking” by Ryan
3 consecutive years of 100% revenue growth leading to three awards won in the same number of months during 2019 (UK Agency Awards, Stevie’s and Technology Innovator Awards)
4 team members who look up if you call James in our Brighton office – go on, try it when you can next visit us
5 years and counting (cakes gratefully received)
So, it’s been five years.
And, in that time, we have achieved prospecting at scale that regularly lowers the cost of acquiring new business opportunities by 80%.
And we’re working on the remaining 20%!
Maybe next year, heh?
Thanks to all those who have journeyed with us and supported us.
We’ve loved every one of the 157,766,400 seconds.
157,766,401
157,766,402
157,766,403
157,766,404
157,766,405…
Lily Ruaah
We’ve always wondered what we’d look like on the big(ish) screen so we made it happen, and launched our TV …
Colette Hagan-Young
We’re is unbelievably excited to launch our first US office in Miami, FL. Based in the Midtown area, the office …
Share