Blog

Welcome to the Sopro blog.

Welcome to the Sopro blog. We'll cover anything and everything that helps you sell more, including data-driven insights, email marketing tips, prospecting thought leadership, and sales and marketing best practice.

March 14, 2024

A complete list of how to generate more B2B sales leads 

James Mills

Your go-to complete list on how to generate more B2B leads. Discover how to elevate your lead generation campaigns with these creative ideas!

Lead generation
March 14, 2024

Sopro partner with B2B Better podcast

Steve Harlow

Sopro partnered with B2B Better on their fantastic podcast! Listen to Co-CEO of Storm & Shelter speak to host Jason Bradwell.

Prospecting
March 8, 2024

Unlocking B2B market segmentation: Your step-by-step guide

James Kenny

Follow this guide for B2B target market segmentation theory, why must you do it, and what customer segments can you apply to your business

Audience segmentation B2B audience +1
March 1, 2024

How to write effective B2B cold follow-up emails

Daniela Rufolo

From your target audience to effective nurturing, our guide covers everything you need to know to perfect your cold follow-up email strategy.

Cold email Follow up emails +1
February 27, 2024

Appointment setting best practice for B2B sales

Craig Mathewson

What is appointment setting in sales? How does it help with lead generation? Here’s our best practice for B2B appointment setting.

Lead generation
February 20, 2024

A go-to guide for B2B email marketing lead generation success

Kit Smith

Want to drive more B2B leads to your sales team? We've outlined the simple steps to email marketing lead generation success.

Email lead generation Lead generation