As Content and SEO Manager at Sopro, Kit Smith leads insight-led content that supports modern B2B prospecting, sales activation, and brand trust. He specialises in buyer journeys, decision drivers, and audience behaviour – turning complex research into clear, actionable content for sales and marketing teams.
With over ten years of experience across martech, SaaS, and B2B sales, Kit brings a marketer’s perspective to prospecting, always considering how inbound, outbound, and brand building work together to drive sustainable growth.
Career highlights
5+ years at Sopro, progressing from Content Specialist to Content and SEO Manager
Author of five State of Prospecting reports, analysing buyer behaviour and outreach trends
Former SEO and Content Lead at Travelopia, managing content and technical SEO strategy across four brands, a team of seven, and a £300k budget
First dedicated SEO hire at Brandwatch, more than doubling their organic traffic
Produced and led content across blogs, original research, reports, video, webinars, and surveys, earning thousands of backlinks and citations from leading global publications.
Connect with Kit
There aren't any shortcuts to bringing in high-quality leads. Know your audience, build a brand they trust, and stay present across the channels they use. Consistency wins. It's hard work – if someone says it's not, they're selling you snake oil.
Kit Smith | Content and SEO Manager
Expertise
Buyer journeys • Audience insight • SEO and content strategy • Buyer confidence and decision drivers • Personalised content • Sales enablement materials • B2B prospecting and outreach trends • Clear, data-led communication
Certifications
Google Analytics and Tag Manager certifications
Fundamentals of Digital Marketing – Google Digital Garage
Certificate of Professional Development in SEO Marketing – econsultancy
