Author

Craig Mathewson

Client Director

About Craig Mathewson

Craig brings his natural creativity and enthusiasm to the twin worlds of account management and business development. With over 15 years of providing solutions to businesses across multiple industries, he’s your go-to for client acquisition in the B2B sphere.

Craig Mathewson

Connect with Craig

Latest articles from Craig Mathewson

Lead generation

9 min read

February 27, 2024

Appointment setting best practice for B2B sales

What is appointment setting in sales? How does it help with lead generation? Here’s our best practice for B2B appointment setting.

Lead generation

40 min read

June 09, 2025

LinkedIn lead generation: Best practices and hacks for success in 2025

LinkedIn lead generation best practices for 2025 and beyond. From setting up the perfect profile to posting like a pro, we’ve got it covered here.

18 min read

January 25, 2024

Cold calling vs warm calling: the facts

Cold or warm calling? It may feel like a no-brainer for today’s savvy sales pro, but we reckon there’s a place for both tactics. Here’s why.

Business growth

9 min read

November 01, 2023

9 budget-friendly marketing strategies

No money? No problem. Here are nine budget-friendly marketing strategies you can start implementing right now.

Audience mapping

13 min read

September 25, 2023

How to identify and contact your B2B target market

Why you need to know your B2B target market, how to identify and segment them, and the best ways to start reaching out.

5 min read

June 02, 2023

What’s your post-pitch plan? 5 steps to seal the deal

80% of sales need 5 follow-ups after a meeting in order to close. So here's your 5-step plan for what to do after your sales pitch.

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