Totally bonkers 60 second explainer

What better way to convey the surreal magic of the SoPro service than through an animated 60-second explainer video, starring a flying submarine.

We commissioned the experts over at Sentio Space to encapsulate SoPro’s fantastical prospecting machine in under a minute.  And we don’t mind admitting they totally nailed it.

The SoPro Story

This brief intro video outlines our prospecting service and some of the specific problems we solve as we continue to help our amazing clients grow.

Welcome to SoPro.

SoPro for businesses with sales teams

SoPro comes in a variety of flavours (…all awesome).  One of the most common and most effective ways that businesses use SoPro, is to support existing sales teams with a consistent flow of leads.

Let’s be honest, salespeople don’t enjoy prospecting, they really don’t like cold calling and they HATE admin.  Should those 3 elements really form 60% of their role?

In this video team SoPro talk through aspects of the SoPro service that are more relevant to businesses with an existing sales team.

SoPro – a client’s story

In this video, Tim Cumming, Director at Working Beautifully, talks through his experience as a SoPro client.  We’ve been rocking Tim’s world for years now and we’ve loved watching the Working Beautifully brand and business grow from strength to strength as we’ve helped him land client.. after client… after client.

Nobody knows the SoPro service better than this guy.

DIY SoPro

SoPro knows the best way for businesses to appreciate our service is to run a prospecting campaign yourselves.

This parody video is our handy how to guide for a DIY SoPro campaign.

If you missed us at the recent UK B2B expo, here’s us talking through the six key steps differentiating successful prospecting campaigns.

The steps from £1,200 per lead to £37.50 are simpler and fewer than you might think.  We reveal all in the video series below.

Expo 1. Choosing the right channels.

Nearly every business apportions spend to unproductive channels while under-maximising the channels that deliver genuine ROI.  Forget covering 15 channels and max out the most performant channels first.

Choosing the right channels is the simplest, easiest and most immediate route to doubling your lead rate.

Guess what – prospecting wins every time.

Expo 2. Sourcing the right data

Stop buying lists, burn your database.  In 2018 there is no excuse not to start sales engagement with a freshly sourced, qualified prospect.

Every database has a half-life and yours is no different.  4 year old data can be up to 80% obsolete.

Fresh data is a quick and reliable method to double your prospecting lead rates overnight.

Expo 3. Using the right deliverability tech

We estimate more than 50% of outbound marketing campaign routinely fail to reach the recipients inbox.

The technical steps are not the simplest but they are by far the most critical of the steps outlines.

Get them right and you will double up your lead rates again.

Get them wrong and you’ll be walking home with one shoe and a torn shirt.

Expo 4. Humanising your mesaging

The crux of any campaign.

If your message reads like a mass marketing email then pack your things and brace for a faceplant.

Human to human messaging is a dark art but your intro needs to read like you just typed it three minutes ago and pressed send.  A totally personal message between you and your prospect will convert ten times better.

Expo 5. Structuring your sales team

We’ll let you into a secret, sales people don’t like cold calling.  They really don’t like searching for leads.

And they HATE admin.

So why do these three tasks make up 60% of the average salespersons role.  Split your prospecting and sales functions and halve your cost.

Expo 6. GDPR, PECR and ePrivacy

May 2018 saw GDPR come into force.

The level of corporate unpreparedness across the UK and Europe with respect to the EUs forthcoming GDPR regulations will likely produce one of the largest mass non-compliance events the business world has ever seen.