Sales Engagement for Marketing Agencies

Rising above the noise in the crowded marketing and advertising sector can be a constant challenge. At Sopro, we get your team talking to the people who matter most – generating high-quality leads, elevating your brand presence, and facilitating long-term sustainable growth.

We know your audience, where to reach them and what to say.

Good news: this is our space. We’ve spent years perfecting our model; engaging sales and marketing stakeholders across 100+ sectors.

More good news: everyone needs marketing. Large markets like this bring huge growth potential and enable detailed audience segmentation, driving maximum results. Sometimes, this means identifying recent growth, investment rounds, or marketing hires. In other cases, it involves targeting businesses using related or competing technologies and focusing on key signals that make them more likely to engage.

Our approach combines your insight into geographies and company sizes with our expertise in identifying key decision-makers. Typically, we recommend senior marketing, growth and commercial roles that influence vendor appointments. These decision-makers are often highly responsive. Common profiles we engage for Marketing and Adtech clients include CMO, CRO, Marketing Director, Head of Marketing, Sales Director, Head of Growth, Commercial Director, CEO, MD, Founder, and Owner.

Expect strong response rates. We maximise impact by contacting multiple stakeholders across multiple touchpoints - connecting with the right people, in the right places, at the right times.

Power your pipeline

Our partnership with one client in the marketing and advertising industry has delivered particularly impressive results. Since 2021, we've generated over 1,793 leads at a strong 6.90% lead rate, with an average cost per lead of just £36.22 while targeting over 25,000 individuals. Our data insights have enabled them to refine their ideal customer profile and expand into UK and European markets where they previously had no presence.

Liam Conway | Senior Customer Success Manager, Sopro

Industry expertise and insights

Marketing is our bread and butter, so you can trust we know our stuff when it comes to crafting high-impact prospecting campaigns for agencies operating in creative industries. Our expertise becomes your competitive advantage, helping you win bigger and better than ever.

Industry know-how

We understand the complexities and unique challenges of marketing and advertising, meaning we’re positioned to tailor your agency’s outreach for maximum impact. Secure high-scoring leads in a fast-moving space without losing sight of the bigger picture.

Industry expertise

Specialist teams on tap

Our team brings years of experience working with creative agencies, helping us craft lead generation and email marketing campaigns that capture the attention of the right brands

Specialised teams

Proven track record

This ain’t our first rodeo. It’s not even our second, actually. We have a proven track record of helping marketing and advertising agencies build successful prospecting campaigns that translate into tangible business growth. This time, it’s your turn to take centre stage.

Proven track record

Tailored campaigns

Your marketing agency is unique, so you need custom prospecting campaigns designed to align with your selling points, growth goals, and value proposition. We build everything around you to ensure messaging resonates with your target clients.

Tailored campaigns

Innovation, and then some

From interactive insights to advanced Audience Adsync, we’ll never put a lid on your agency’s growth. We stay on top of trends and continuously evolve our strategies to keep your campaigns effective from quarter to quarter, year to year.

Innovation, and then some

Marketing and advertising is a fiercely competitive field—and one where our experience truly shines. With over 200 client campaigns delivered, plus the campaigns we run for our own growth, we bring a wealth of expertise to help you stand out and connect with the right people.

Julie Jones | Head of Customer Success, Sopro

Creative services prospecting that goes the distance

You won’t find so-so results here. We’re all about moving that needle with high-impact prospecting to take your marketing agency to the next level. Here’s how we ensure your campaigns perform:

Custom messaging

Any comms from your agency need to sound authentically you. We craft personalised, humanised marketing outreach that captures your voice and appeals directly to the brands you’re targeting. Our prospecting expertise and your on-the-ground experience…a match made in marketing heaven.

Multi-platform outreach

Whether it’s email prospecting, targeted gifting, or in-person meetings, we ensure your agency is visible across the channels that will drive the greatest growth. Maximising engagement, elevating ROI – that’s Sopro in a nutshell.

Doubling down on data

Using proprietary insights, we identify and connect your agency with prospects that are a perfect fit for your services, boosting your conversion rates and securing a steady stream of high-quality leads.

Real-time adjustments

Continuous monitoring and proactive strategy optimisation keep your campaigns running smoothly from start to finish. With us, you’re always one step ahead of the competition and in prime position to seize every opportunity.

Full-service support

We’re with you from day one, supporting your agency’s growth from the initial onboarding phase to ongoing strategy refinements. Your success is the true measure of ours, so you can be sure our teams are committed to delivering standout results again and again.

Success stories from businesses like yours

We don’t just talk a big game…we have the results to back it all up, too. Explore how we’ve helped marketing, advertising, and creative agencies like yours grow their client bases and secure high-value partnerships. Whether you’re expanding internationally or looking to drive business in niche markets closer to home, our results-oriented strategies open doors to the collaborations that matter.

More success stories

Why choose Sopro?

Your agency and target audience thrives on creativity – so why settle for anything less from your prospecting partner?

Campaigns built on creativity

We throw heart, soul and character into each campaign we deliver, ensuring every message highlights your agency’s creative edge in a competitive marketplace.

Data drives us
forward

Proprietary lead generation data fuels our campaigns from the start. We use precision targeting for maximum impact and eye-popping ROI—focusing on conversations that convert.

Absolute alignment

We work directly with you to craft campaigns that align with your growth goals and resonate with your brand identity, driving results that translate into revenue.

Multi-channel
expertise

The world of marketing and advertising is multifaceted and dynamic, so we coordinate multi-channel campaigns across territories and platforms, ensuring your messaging lands feet first every time

Results you can
rely on

Everything we do is built around your agency – your growth objectives, your commercial bottom line. From calculated lead generation to high-stakes ABM, our campaigns deliver the prospects you need to excel.

Ideas from our experts to yours

Sharing is caring, right? Right.

Explore our blog for the latest trends and best practices tailored for marketing, advertising, and creative agencies. Whether you're looking to fine-tune your multi-channel outreach or explore new growth avenues, our expert content is here to guide your next move. It’s time to strategise with purpose and act with intention.

Transform your growth with a full tech stack

Sopro complements your existing campaigns with easy audience exclusions and effortless integrations. Synchronise your marketing agency’s prospecting with your website and CRM for full-funnel success.

CRM Platform
CRM Platform
CRM Platform
CRM Platform

This is reporting done right

With Sopro as your strategic growth partner, you get full access to a personalised Client Portal whenever and wherever you want. Log in to view a wealth of live campaign insights and performance reports to keep track of our progress.

  • Approve messaging and easily exclude specific accounts or segments for targeted engagement.
  • Access all audience interactions. Gain insights and feedback around prospects, buyer intent, your ideal customer profile, and content performance.
  • View campaign results and ROI whilst we proactively suggest improvements to your financial services lead gen strategy.
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