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2022: US$609 billion / £514.9 billion
Revenue Growth 2022:
If you’re a business that offers a software solution, you’ll know just how tough it is to generate high-quality leads, and convince prospects you’re the one for them. With Sopro, you can cut through the noise and get talking to the people who matter.
Sales engagement for software companies
Sopro is more than just a lead generation tool. We’re an experienced team of prospecting experts, dedicated to running your sales outreach campaigns for you. We’ll do the hard work, so you can do your best work – converting leads and closing deals.
Our experts toggle over 40 variables in our live B2B database to find your target persona and build your unique sales database. We verify every contact individually, so every single prospect for your campaign is hand-picked, by us, for you.
How it works
Need more high-quality leads for your software business? Here’s how it works:
You tell us about your particular SaaS offering, who you’re looking to target, and what makes you stand out from the rest of the industry
We source and verify a target audience just for you, using data that’s fully compliant and up-to-the-minute accurate
We write engaging, relevant, and on-brand outreach email messages
We set your campaign live, delivered directly to your hand-picked audience
You get responses directly to your inbox, so you can do what you do best
Our top tips for software companies
Keep emails friendly and personalised
Trust us when we say keeping your outreach emails friendly and informal is the way to go. Having a simple explanation for what you do will go a long way to warming up your prospects – especially if they themselves aren’t in a tech-savvy sector.
Our SaaS clients who use conversational, jargon-free prospecting templates see a much higher response rate than those who cling to a heavily-branded tone of voice or go straight in with a generic company bio.
And because of the fast-moving nature of the software space, a lot of our clients haven’t built up a portfolio of big names they can drop into the conversation yet, so get creative with email messaging. Dial down the pitch and frame your messaging around the prospect, not your company – you’ll see a much higher response rate as a result.
Know your niche
For every solution, there’s a selection of different platforms trying to provide it. And whether you want to admit it or not, they all look similar to most of your prospects. Tailoring your outreach messaging to display a niche offering for a very specific target market will help you cut through to the right people. Convince your prospects that you understand their individual challenges, and you’ll get more positive responses from higher-quality leads.
Refine your process
You can’t always anticipate every single prospect’s needs before reaching out to them, so a willingness to be flexible, adapt your offering, and clearly demonstrate that it’s a two-way conversation (not a hard sell) will see your close rate skyrocket.
Before you start outreach, do you have the capacity to follow everything up? Without a well-oiled sales process, you risk wasting the high-quality leads that come from your Sopro campaign.
Have you nailed down who follows up with responses? Do you have a maximum time frame for enquiries to be replied to? Are your proposals engaging enough? All these aspects need to be addressed before you start filling your pipeline – otherwise you risk losing them throughout the process.
What to expect from your Sopro software campaign
Because it’s such a competitive market, tech businesses can see lower lead rates from their prospecting activity. But it’s an exciting sector, and you’ve got a great chance of success if you do things right. Go into your campaign with the mindset of setting up a steady, reliable source of leads rather than a snappy short-term fix for lead gen.
If your average deal size is on the larger side, then it’s even less important to get fixated on lead volume. Our data covers millions upon millions of business contacts, but 99% of that data is totally irrelevant to you – we zero in on your ideal target market and help you access better quality leads. The ones that are more likely to close!
It’s far better to have a smaller pool of businesses who see the value you provide, rather than a long list of pipeline fillers that are unlikely to convert. Numbers don’t tell the whole story, so are you ready to write yours?
We’ve run over 15,000 prospecting campaigns for more than 2,000 clients. Read some of our Computer Software clients’ success stories below.
How Tack used Sopro to deliver over 700 sales ready leads