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How GroundScope used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

Transport booking tool

Deal cycle:

8 - 10 weeks

Target profile

Location:

UK, Europe, US, ROW

Company size:

1000+

Role/Function:

Senior Travel, Procurement & Facilities roles

How Groundscope used Sopro to deliver consistent lead flow across a varied target industry list

Despite a varied target market, Sopro delivered a lead rate above 6% and a cost per lead of just £30.

Headline Results

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£30 cost per lead
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7% lead rate
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25% response rate
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£30 cost per lead 7% lead rate 25% response rate

Company description

  • GroundScope provides global ground transportation services for corporate clients and travel partners including TMCs, online booking tools and GDS.
  • GroundScope’s innovative, easy to use booking tool provides access to a global network of authenticated ground transport providers.  Our end to end service is vendor neutral and gives access to a fleet of 150,000 taxis, chauffeur drive cars and minibuses worldwide.
  • Consolidated world-wide buying power gives clients excellent value for money whilst our commitment to innovation, technology and customer care delivers high quality service.

Objectives

  • The purpose of this campaign is to target and indentify senior Travel, Procurement & Facilities roles within the relevant sectors – introduce the Groundscope product and proposition and invite the prospect to a call/meeting to discuss further

Campaign performance breakdown

 

Sector Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Financial Services 179 49.72% 37 20.67% 10 5.59% £35.8
Construction 118 49.15% 24 20.34% 3 2.54% £78.67
Information Technology & Services 217 52.07% 53 24.42% 15 6.91% £28.93
Facilities Services 96 39.58% 14 14.58% 2 2.08% £96
Oil & Energy 96 43.75% 18 18.75% 5 5.21% £38.4
Telecommunications 87 42.53% 15 17.24% 6 6.90% £29
Real Estate 78 48.72% 15 19.23% 1 1.28% £156
Utilities 68 39.71% 25 36.76% 6 8.82% £22.67
Retail 66 36.36% 15 23% 4 6% £33

 

Company Size Prospects Open Rate % Response Response % Leads Leads % Cost per lead
1001 – 5000 733 47.61% 229 31.24% 44 6% £33.32
5001 – 10000 246 57.32% 69 28.05% 24 9.76% £20.5
10001+ 1269 43.85% 262 20.65% 80 6.30% £31.73

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