How Groundscope used Sopro to deliver consistent lead flow across a varied target industry list
Despite a varied target market, Sopro delivered a lead rate above 6% and a cost per lead of just £30.
- GroundScope provides global ground transportation services for corporate clients and travel partners including TMCs, online booking tools and GDS.
- GroundScope’s innovative, easy to use booking tool provides access to a global network of authenticated ground transport providers. Our end to end service is vendor neutral and gives access to a fleet of 150,000 taxis, chauffeur drive cars and minibuses worldwide.
- Consolidated world-wide buying power gives clients excellent value for money whilst our commitment to innovation, technology and customer care delivers high quality service.
Success metrics
Lead generation
Sopro generated over 2,300 leads for Cohaesus
Cost efficiency
Cost per lead ranged from £23 to £81, providing a significant return on investment.
Speed of messaging
The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.
Major lead source
Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.
Company
Website
www.groundscope.co.uk/Location:
UK
Product/Service
Transport booking tool
Deal cycle
8 - 10 weeks
Size
1000+
Location
UK, Europe, US, ROW
Role/Function
Senior Travel, Procurement & Facilities roles
Objectives
- The purpose of this campaign is to target and indentify senior Travel, Procurement & Facilities roles within the relevant sectors – introduce the Groundscope product and proposition and invite the prospect to a call/meeting to discuss further
Campaign performance
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