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How Groundscope used Sopro to deliver consistent lead flow across a varied target industry list

Despite a varied target market, Sopro delivered a lead rate above 6% and a cost per lead of just £30.

  • GroundScope provides global ground transportation services for corporate clients and travel partners including TMCs, online booking tools and GDS.
  • GroundScope’s innovative, easy to use booking tool provides access to a global network of authenticated ground transport providers.  Our end to end service is vendor neutral and gives access to a fleet of 150,000 taxis, chauffeur drive cars and minibuses worldwide.
  • Consolidated world-wide buying power gives clients excellent value for money whilst our commitment to innovation, technology and customer care delivers high quality service.
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Success metrics

Lead generation

Lead generation

Sopro generated over 2,300 leads for Cohaesus

Cost efficiency

Cost efficiency

Cost per lead ranged from £23 to £81, providing a significant return on investment.

Speed of messaging

Speed of messaging

The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.

Major lead source

Major lead source

Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.

Company

Website

www.groundscope.co.uk/

Location:

UK

Product/Service

Transport booking tool

Deal cycle

8 - 10 weeks

Size

1000+

Location

UK, Europe, US, ROW

Role/Function

Senior Travel, Procurement & Facilities roles

Objectives

  • The purpose of this campaign is to target and indentify senior Travel, Procurement & Facilities roles within the relevant sectors – introduce the Groundscope product and proposition and invite the prospect to a call/meeting to discuss further

Campaign performance

 

Sector Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Financial Services 179 49.72% 37 20.67% 10 5.59% £35.8
Construction 118 49.15% 24 20.34% 3 2.54% £78.67
Information Technology & Services 217 52.07% 53 24.42% 15 6.91% £28.93
Facilities Services 96 39.58% 14 14.58% 2 2.08% £96
Oil & Energy 96 43.75% 18 18.75% 5 5.21% £38.4
Telecommunications 87 42.53% 15 17.24% 6 6.90% £29
Real Estate 78 48.72% 15 19.23% 1 1.28% £156
Utilities 68 39.71% 25 36.76% 6 8.82% £22.67
Retail 66 36.36% 15 23% 4 6% £33

 

Company Size Prospects Open Rate % Response Response % Leads Leads % Cost per lead
1001 – 5000 733 47.61% 229 31.24% 44 6% £33.32
5001 – 10000 246 57.32% 69 28.05% 24 9.76% £20.5
10001+ 1269 43.85% 262 20.65% 80 6.30% £31.73

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