How Stork evolved from not having enough time to develop opportunities to having hundreds of leads

Stork is a consulting firm specialising in sustainable asset performance improvement. It is a global provider of integrated operations, maintenance, modification and asset integrity solutions.

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Success metrics

Lead generation

Sopro generated over 2,300 leads for Cohaesus

Cost efficiency

Cost per lead ranged from £23 to £81, providing a significant return on investment.

Speed of messaging

The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.

Major lead source

Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.

Company

Website

https://stork.com/en/

Location:

UK

Product/Service

Asset performance solutions

Deal cycle

6-12 months

Size

All company sizes

Location

Middle East, Far East, Europe and US

Role/Function

Business leaders and Senior Procurement & Engineering roles

Objectives

The purpose of this campaign is to drive sales opportunities into the Stork sales team. Specifically it will identify and engage with senior stakeholders – introduce the Stork proposition and invite the prospect onto a qualifying call before progressing the conversation.

Our solution

With one sales person covering the UK’s south east, balancing prospecting and sales to hit targets was a challenge. The partnership with Sopro delivered over four hundred leads at a cost per lead under £25.

Campaign performance breakdown

Sector	Prospects	Opened	Opened %	Responses	Response %	Leads	Lead Rate %	Cost Per Lead
Oil & Energy	3943	3641	28.7%	775	19.7%	340	8.6%	£23.19
Mining & Metals	728	673	28.4%	156	21.4%	65	8.9%	£22.4
Renewables & Environment	117	134	37.6%	26	22.2%	9	7.7%	£26

Company Size	Prospects	Opened	Opened %	Responses	Response %	Leads	Lead Rate %	Cost Per Lead
1-10	396	555	40.5%	104	26.3%	23	5.8%	£34.43
11-50	654	800	35.4%	153	23.4%	55	8.4%	£23.78
51-200	1277	1184	28.0%	259	20.3%	104	8.1%	£24.56
201-500	851	672	25.5%	157	18.4%	76	8.9%	£22.39
501-1000	284	196	29.1%	41	14.4%	19	6.7%	£29.89
1001-5000	795	618	25.5%	154	19.4%	89	11.2%	£17.87
5001-10,000	260	205	23.5%	42	16.2%	22	8.5%	£23.64
10,001+	269	218	23.3%	47	17.5%	26	9.7%	£20.69