How Second Sight connected with key decision-makers using Sopro
Secondsight is a multi-award winning employee benefits adviser. They advise and guide clients on most aspects of employee benefits.
Secondsight:
- Provides employees with holistic retirement planning experiences
- Delivers and implements financial awareness strategies
- Offers core pension support and administration service
- Audits pension and benefits to ensure compliance and value for money
- Provides a proactive group risk and healthcare service
Success metrics
Lead generation
Sopro generated over 2,300 leads for Cohaesus
Cost efficiency
Cost per lead ranged from £23 to £81, providing a significant return on investment.
Speed of messaging
The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.
Major lead source
Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.
Company
Website
https://second-sight.com/Location:
UK
Product/Service
Financial Services
Deal cycle
/
Size
50 – 5000
Location
UK
Role/Function
HR leaders
Objectives
- To promote the Second Sight range of employee benefits services.
- To develop interest in Second Sight brand and services.
- To secure sales meetings (and calls) through direct prospect engagement.
- To drive market exposure through engagement and dialogue with qualified stakeholders.
Campaign performance breakdown
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