How Second Sight connected with key decision-makers using Sopro

Secondsight is a multi-award winning employee benefits adviser. They advise and guide clients on most aspects of employee benefits.

Secondsight:

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Success metrics

Lead generation

Sopro generated over 2,300 leads for Cohaesus

Cost efficiency

Cost per lead ranged from £23 to £81, providing a significant return on investment.

Speed of messaging

The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.

Major lead source

Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.

https://second-sight.com/

UK

Financial Services

/

50 – 5000

UK

HR leaders

To promote the Second Sight range of employee benefits services.
To develop interest in Second Sight brand and services.
To secure sales meetings (and calls) through direct prospect engagement.
To drive market exposure through engagement and dialogue with qualified stakeholders.

Company Size	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
51 – 200	1057	25%	131	12%	69	6.53%	£31
201 – 500	793	20%	70	9%	32	4.04%	£50
501 – 1000	484	19%	48	10%	23	4.75%	£42
1001 – 5000	760	24%	53	7%	14	1.84%	£109