How Second Sight connected with key decision-makers using Sopro

Secondsight is a multi-award winning employee benefits adviser. They advise and guide clients on most aspects of employee benefits.

Secondsight:

  • Provides employees with holistic retirement planning experiences
  • Delivers and implements financial awareness strategies
  • Offers core pension support and administration service
  • Audits pension and benefits to ensure compliance and value for money
  • Provides a proactive group risk and healthcare service
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Success metrics

Lead generation

Lead generation

Sopro generated over 2,300 leads for Cohaesus

Cost efficiency

Cost efficiency

Cost per lead ranged from £23 to £81, providing a significant return on investment.

Speed of messaging

Speed of messaging

The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.

Major lead source

Major lead source

Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.

Company

Website

https://second-sight.com/

Location:

UK

Product/Service

Financial Services

Deal cycle

/

Size

50 – 5000

Location

UK

Role/Function

HR leaders

Objectives

  • To promote the Second Sight range of employee benefits services.
  • To develop interest in Second Sight brand and services.
  • To secure sales meetings (and calls) through direct prospect engagement.
  • To drive market exposure through engagement and dialogue with qualified stakeholders.

Campaign performance breakdown

Company Size Prospects Open Rate % Response Response % Leads Leads % Cost per lead
51 – 200 1057 25% 131 12% 69 6.53% £31
201 – 500 793 20% 70 9% 32 4.04% £50
501 – 1000 484 19% 48 10% 23 4.75% £42
1001 – 5000 760 24% 53 7% 14 1.84% £109

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