icn
icn

How Inbound FinTech used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

Mobile Marketing, Website Conversions, Apps and Games

Deal cycle:

/

Target profile

Location:

UK

Company size:

2 - 500

Role/Function:

Senior Management and Marketing Roles

How Inbound FinTech connected with key decision-makers using Sopro

Headline results

logo-coral
£64 cost per lead
logo-coral
3% lead rate
logo-coral
9% response rate
logo-coral
$102 cost per lead 3% lead rate 9% response rate

Company description

Inbound FinTech are a full service digital marketing agency and fully certified Google Partner, working with all sized businesses and applying advanced marketing techniques to drive high value visitors/users to apps, games, e-commerce websites, products and services.

Focusing on innovative customer engagement, Inbound FinTech looks beyond traditional channels and offer customer life-time value models concentrating on initial conversion, retention and revenue per user (ARPU), using not just track initial conversion – they focus on ROI by channel and user type.

Objectives

  • To engage small to mid size business stakeholders
  • To invite mobile strategy conversation.

Campaign performance breakdown

Company Size Prospects Open Rate % Response Response % Leads Leads % Cost per lead
1 – 101 171 81.9% 21 12% 6 3.51% £57
11 – 50 1257 53.7% 129 10% 48 3.82% £52
51 – 200 1055 41% 81 8% 26 2.46% £81
201 – 500 343 35.3% 17 5% 8 2.33% £86

Explore other success stories

c2

Equality Check

Equality Check helps companies succeed with workplace equality, diversity, and inclusion. They enable clients to easily track, measure, and report…

c2

Sales Agents UK

Sales Agents UK are a community of independent Sales Agents. They allow businesses to engage external sales partners on a…

c2

iTacit

iTacit is used by companies across numerous industries to make their employee life cycles more productive, efficient and cost-effective. The…