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Home / Reprocell

How Reprocell went from limited opportunities to a flow of highly targeted leads on a global scale

With a global offering and a hard to reach targets, using one person for prospecting was not delivering the required results or visibility. A year long partnership with sopro delivered lead rates of 3-6% and a cost per lead of £50-65

  • Offer Research Contracts to Pharma companies who would like to test IBD drugs in Reprocell labs. Contract Research Service Offering under the BIOPTA brand
  • REPROCELL’s stem cell services team is a specialized research group with training in stem cell biology received in leading stem cell labs from around the world
  • They will provide exactly the cells needed for investigations, freeing up time and resources to focus on the research
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Success metrics

Lead generation

Lead generation

Sopro generated over 2,300 leads for Cohaesus

Cost efficiency

Cost efficiency

Cost per lead ranged from £23 to £81, providing a significant return on investment.

Speed of messaging

Speed of messaging

The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.

Major lead source

Major lead source

Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.

Company

Website

https://reprocell.com/

Location:

USA

Product/Service

Development of stem cell technologies

Deal cycle

3 - 6 months

Size

Any, but initial focus on larger

Location

USA & Europe

Role/Function

Owners & C-suite, or senior figures in R&D, projects and a range of specific scientific areas

Objectives

  • Focus is to start dialogue with ideally large Pharma companies in the US and EU, initially inviting them for a call around the two core offerings: IBD and Stem Cell IPC

Campaign performance breakdown

Sector Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Biotechnology 3879 2675 21% 449 12% 155 4% £50.05
Pharmaceuticals 2386 1456 20% 245 10% 49 2% £97.39
Research 215 58 21% 5 2% 1 0% £430.00
Hospital & Health Care 11 8 28% 1 9% 0 0% £0.00

 

Company Size Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Myself Only 66 50 22% 10 15% 1 2% £132.00
1-10 1250 1085 25% 215 17% 62 5% £40.32
11-50 1223 906 23% 161 13% 63 5% £38.83
51-200 1202 749 20% 124 10% 39 3% £61.64
201-500 573 279 17% 47 8% 5 1% £229.20
501-1000  410 217 18% 34 8% 8 2% £102.50
1001-5000  568 318 20% 39 7% 5 1% £227.20
5001-10,000 294 188 23% 27 9% 9 3% £65.33
10,001+ 899 397 16% 43 5% 13 1% £138.31

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