How Kelly Services used Sopro's targeted personalisation to deliver new leads

Kelly founded the temporary staffing industry in 1946, and has maintained a leadership position through the years based on a valuable premise: we invest in people. Today that focus benefits our customers wherever they operate around the globe—in a growing number of specialized fields.
The focus of this campaign is KS project and life science offerings. Life science operates on a contingent recruitment model. The project offering is a hybrid model, focusing on supporting internal recruitment teams with the more tricky roles to source – roles in high demand; niche roles; high volumes, expansions into different territories etc. It’s a partnership approach, with assistance/expertise offered around mapping local talent for geo expansions etc.

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Success metrics

Lead generation

Sopro generated over 2,300 leads for Cohaesus

Cost efficiency

Cost per lead ranged from £23 to £81, providing a significant return on investment.

Speed of messaging

The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.

Major lead source

Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.

www.kellyservices.com/

UK

Staffing and recruitment

2 weeks - 6 months

51+

UK & Ireland

Senior HR and Talent roles

The purpose of this campaign is to identify and engage with senior stakeholders – introduce the KS proposition and invite the prospect onto a qualifying call before progressing the conversation.

Sector	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
Pharmaceuticals	983	37.03%	187	19.02%	49	4.98%	£40.12
Hospital & Health Care	704	34.52%	135	19.18%	38	5.40%	£37.05
Biotechnology	320	40.94%	57	17.81%	13	4.06%	£49.38
Medical Devices	261	34.48%	49	18.77%	12	4.60%	£43.50
Research	254	36.22%	47	18.50%	13	5.12%	£39.08

EMPLOYEES	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
51 – 200	360	38.33%	88	24.44%	17	4.72%	£42.35
201 – 500	271	38.01%	61	22.51%	17	6.27%	£32
501 – 1000	224	32.14%	42	18.75%	10	4.46%	£44.8
1001 – 5000	384	33.33%	77	20.05%	28	7.29%	£27.43
5001 – 10000	302	43.71%	58	19.21%	14	4.64%	£43.14
10001+	947	34.74%	137	14.47%	35	3.70%	£54.11