How Nationwide Window Cleaning used Sopro to deliver a reliable leadflow

NWC distinguish themselves as industry leaders with a heavy focus on the health and safety aspects of what they do. They are fully insured and compliant and conduct risk assessments ahead of any work.

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Success metrics

Lead generation

Sopro generated over 2,300 leads for Cohaesus

Cost efficiency

Cost per lead ranged from £23 to £81, providing a significant return on investment.

Speed of messaging

The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.

Major lead source

Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.

Company

Website

https://nssgroup.com/

Location:

UK

Product/Service

Nationwide Window Cleaning is an industry leader with a team of directly employed window cleaning professionals, dedicated to applying their expertise to meet and surpass your expectations.

Deal cycle

1 - 6 months

Size

201 - 10,000 FTE

Location

UK

Role/Function

Senior Property, Facilities, Services role

Objectives

The purpose of this campaign is to identify key decision makers either in F&M companies to partner with or direct business, introduce the NWC brand and proposition and invite to a call to discuss prior to a meeting.

Our solution

Campaign performance breakdown

Sector	Prospects	Opened	Opened %	Responses	Response %	Leads	Lead Rate %	Cost Per Lead
Real Estate	463	384	33%	101	22%	27	6%	£34.30
Utilities	405	337	31%	91	22%	25	6%	£32.40
Retail	359	282	32%	79	22%	20	6%	£35.90
Hospital & Health Care	349	220	26%	86	25%	21	6%	£33.24
Oil & Energy	340	239	26%	69	20%	13	4%	£52.31
Facilities Services	304	195	24%	66	22%	21	7%	£28.95
Staffing and Recruiting	219	177	32%	41	19%	6	3%	£73.00
Higher Education	153	98	26%	51	33%	13	9%	£23.54
Construction	135	101	36%	38	28%	11	8%	£24.55
Financial Services	119	84	46%	23	19%	5	4%	£47.60

Company Size	Prospects	Opened	Opened %	Responses	Response %	Leads	Lead Rate %	Cost Per Lead
201-500	294	223	32.5%	62	21.1%	18	6.1%	£32.67
501-1000	744	588	32.0%	167	22.4%	43	5.8%	£34.60
1001-5000	1302	864	27.3%	323	24.8%	79	6.1%	£32.96
5001-10,000	371	335	37.1%	96	25.9%	28	7.6%	£26.50
10,001+	857	498	24.6%	162	18.9%	33	3.9%	£51.94