How Connex Partners used Sopro's targeted personalisation to deliver new leads

Connex Partners provide peer-to-peer networking opportunities where members can exchange high-value information, winning advice, and proven solutions.

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Success metrics

Lead generation

Sopro generated over 2,300 leads for Cohaesus

Cost efficiency

Cost per lead ranged from £23 to £81, providing a significant return on investment.

Speed of messaging

The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.

Major lead source

Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.

Company

Website

https://linkedin.com/company/connexpartners/

Location:

US

Product/Service

Peer-to-peer networking

Deal cycle

1-3 months

Size

SME and Enterprise

Location

US

Role/Function

Various C-Level roles

Objectives

Identify and engage with senior stakeholders, introduce the CP brand and proposition and invite prospects onto a qualifying phone call.

Campaign performance breakdown

Sector	Prospects	Opened	Opened %	Responses	Response %	Leads	Lead Rate %	Cost Per Lead
Hospital & Health Care	1839	1405	23.9%	217	11.8%	92	5.0%	$ 49.97
Financial Services	808	514	23.0%	66	8.2%	29	3.6%	$ 69.66
Retail	373	270	20.6%	28	7.5%	13	3.5%	$ 71.73
Insurance	362	225	19.1%	32	8.8%	11	3.0%	$ 82.27
Oil & Energy	238	154	19.4%	20	8.4%	11	4.6%	$ 54.09
Automotive	215	182	28.4%	29	13.5%	9	4.2%	$ 59.72
Banking	192	90	16.0%	18	9.4%	6	3.1%	$ 80.00
Medical Devices	184	123	20.5%	24	13.0%	14	7.6%	$ 32.86
Consumer Goods	170	125	22.5%	17	10.0%	6	3.5%	$ 70.83
Electrical/Electronic Manufacturing	166	116	22.6%	26	15.7%	13	7.8%	$ 31.92

Company Size	Prospects	Opened	Opened %	Responses	Response %	Leads	Lead Rate %	Cost Per Lead
201-500	110	142	35.9%	17	15.5%	8	7.3%	$ 34.38
501-1000	198	243	35.5%	39	19.7%	18	9.1%	$ 27.50
1001-5000	3391	2729	25.1%	450	13.3%	197	5.8%	$ 43.03
5001-10,000	1297	905	21.5%	149	11.5%	55	4.2%	$ 58.95
10,001+	3091	2021	20.9%	272	8.8%	107	3.5%	$ 72.22