How Fresh Air Flicks used Sopro to deliver reliable leads from a varied customer profile

With a seasonal product and a target audience that varies widely in its profile, Fresh Air Flicks needed an agile marketing solution. They had tried business development teams, but were frustrated with the inefficiencies and slow pace. As an alternative to hiring, training, and managing a team that delivered low ROI, they turned to sopro.

Fresh Air Flicks offer outdoor cinema experiences as well as bespoke and mobile viewing platforms in areas local to New York as well as Boston to Washington DC and Orlando, Miami and Atlanta

The focus of the activity is to identify and engage with event producers and business stakeholders to introduce the Fresh Air Flicks brand and propositions and invite prospects to discuss in more detail over a brief call or meeting.

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Success metrics

Lead generation

Sopro generated over 2,300 leads for Cohaesus

Cost efficiency

Cost per lead ranged from £23 to £81, providing a significant return on investment.

Speed of messaging

The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.

Major lead source

Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.

Company

Website

www.freshairflicks.com/

Location:

USA

Product/Service

Outdoor Cinema

Deal cycle

/

Size

1 - 200

Location

USA

Role/Function

Owners, founders, partners

Objectives

To promote the Fresh Air brand among event producers and business stakeholders
Invite potential leads for a brief chat or meeting

Our solution

Campaign performance breakdown

Company Size	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
1-10	1035	61.84%	155	24.22%	52	5.02%	£40
11-50	671	56.93%	67	17.54%	30	4.47%	£45
51-200	296	43.92%	20	15.38%	8	2.70%	£74

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