The Outreach Fix: Why multi-channel setups break

In this Outreach Fix episode, we dig into the hidden complexity of multi-channel outreach and why most setups fall short.

Sopro’s Kit Smith and Rob Harlow explore the technical complexity behind modern outreach and why many setups fall short. It’s no longer enough to bolt a few tools together. Real multi-channel means coordinated actions, consistent messaging, and data that flows across every touchpoint.

They dig into why campaign-based approaches lose momentum, how to manage long-term prospecting without burning out systems (or teams), and the central role of data in making it all work. If you’re trying to scale outreach across channels, this is essential viewing.

What you’ll learn

• Why most teams underestimate the complexity of multi-channel
• How poor data management breaks long-term outreach
• What happens when you rely on short-term campaign results
• How to trigger the right message at the right time, every time
• What a functioning, long-term multi-channel engine really looks like

Key takeaways

Most setups aren’t built to last. You can get early wins by cobbling tools together, but that momentum won’t last without proper foundations.

Multi-channel needs data discipline. Your outreach is only as good as your ability to track, update, and act on centralised insight.

Campaigns stop. Outreach shouldn’t. The best-performing systems run consistently, adapting to buyer behaviour, not just reacting to it.

Build the rules, then let them run. When your systems are connected, your outreach becomes automatic, responsive, and far more effective.