Guide
The complete guide to B2B sales strategies
Lead quantity and quality often top the list of challenges. This guide breaks down what a sales strategy is, contrasts inbound versus outbound approaches, and shows you how to craft a strategy tailored to your business.
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46% of B2B sales reps list lead quantity and quality as their top challenge, and one way to tackle that is to implement a killer sales strategy. But how you approach that will depend on your business and what works best for you.
This guide deep-dives into what sales strategies are, the different types and how to implement your own sales strategy.
In this guide, you’ll learn:
- What is a sales strategy?
- Inbound vs outbound sales strategies
- What could a sales strategy cover?
- How to create a sales strategy
- And more…
Looking for a reliable source of B2B leads?
“The ROI from the Sopro campaigns were so effective that it gave us confidence as a business to take on an additional member of staff. Our sales team rock up to the office, open their inbox, and there are leads in there, ready to go.”
| Head of Marketing
