The complete guide to B2B sales strategies

46% of B2B sales reps list lead quantity and quality as their top challenge, and one way to tackle that is to implement a killer sales strategy. But how you approach that will depend on your business and what works best for you.

This guide deep-dives into what sales strategies are, the different types and how to implement your own sales strategy.

Inside this report, you’ll discover:

What is a sales strategy?
Inbound vs outbound sales strategies
What could a sales strategy cover?
How to create a sales strategy
And more…

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Download this industry guide now and improve your prospecting today.

Looking for a reliable source of B2B leads?

“The ROI from the Sopro campaigns were so effective that it gave us confidence as a business to take on an additional member of staff. Our sales team rock up to the office, open their inbox, and there are leads in there, ready to go.”

Oliver Jenkins | Head of Marketing

Read success story

“Over the course of our relationship, Sopro have become our number one GTM partner during a period of exceptional business growth… Thanks to their expertise, we have closed a transformative deal worth in excess of £500,000.”

Rhodri Andrews | Head of Marketing

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“We’ve achieved exceptional ROI, ranging from 50% up to 620% especially in niche territories.”

David Marshall | Marketing Manager

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“Sopro’s focused strategy significantly improved our lead generation, leading to a noticeable rise in qualified leads. Their expertise has played a key role in our growth.”

Suren Grigoryan | Director

Read success story

The State of Prospecting 2025

The complete guide to B2B sales strategies

Inside this report, you’ll discover:

Download now

Looking for a reliable source of B2B leads?

“The ROI from the Sopro campaigns were so effective that it gave us confidence as a business to take on an additional member of staff. Our sales team rock up to the office, open their inbox, and there are leads in there, ready to go.”

“Over the course of our relationship, Sopro have become our number one GTM partner during a period of exceptional business growth… Thanks to their expertise, we have closed a transformative deal worth in excess of £500,000.”

“We’ve achieved exceptional ROI, ranging from 50% up to 620% especially in niche territories.”

“Sopro’s focused strategy significantly improved our lead generation, leading to a noticeable rise in qualified leads. Their expertise has played a key role in our growth.”