August 31, 2023

The ultimate guide to email prospecting

James Kenny

We cover what email prospecting is, outline an email prospecting strategy and investigate some different ways to optimise results.

August 17, 2023

Sales action heroes: 7 reasons SMEs should outsource B2B prospecting

Kit Smith

Be an SME action hero while your trusted sidekicks handle the grunt work. Here's why you should outsource your B2B prospecting.

July 28, 2023

How to sign off a sales email

Colette Hagan-Young

Why a good closing line is important for sales emails, what makes a good sign off, and examples of great closers that get responses.

Email content
July 12, 2023

A wild west of prospecting: The 12 pitfalls of mass email

Kit Smith

We reveal the top 12 dangers of high-volume, low-quality emails, and why you should be careful about picking your prospecting partner.

July 6, 2023

Go beyond name and company: How to nail personalisation in cold emails

Daniela Rufolo

How do you strike the balance between personalisation and automation? Here’s how to create good personalised cold emails.

Email content
June 30, 2023

How to write cold emails that work for US audiences

Colette Hagan-Young

Looking to reel in US sales? Here's how to write cold email templates that get American prospects hooked for more.

Email content Prospecting