Prospecting

9 minutes

September 12, 2024

Multi-channel reporting: a practical guide

Learn how to track and optimise your multi-channel marketing efforts, improve ROI, and navigate the complexities of attribution.
Prospecting

6 minutes

August 27, 2024

Multi-channel outreach cadence management – black belt edition

Master multi-channel sales outreach with our guide to optimising engagement volumes, prioritising channels, and managing cadence effectively.
Email marketing

6 minutes

August 22, 2024

The power of subdomains: Enhancing email delivery

Boost your B2B email delivery with subdomains and domain age. Learn strategies to ensure your emails reach and engage your target audience.
B2B sales

12 minutes

July 8, 2024

The state of AI in business

Explore how AI transforms business and sales, balancing efficiency with human interaction. Learn the benefits, risks and best practices for using AI.
Outreach

15 minutes

June 14, 2024

Common prospecting problems and how to address them

Follow our guide to tackle common prospecting obstacles head-on, helping you stay ahead of the competition.
Outreach

5 minutes

June 11, 2024

The number 1 B2B outreach strategy for 2024

The evolution in B2B sales continues, so we've outlined the number one B2B outreach strategy to help your sales team sell more.
B2B sales

21 minutes

June 7, 2024

B2B sales outreach: your foolproof guide

Unlock the secrets to successful B2B sales outreach with our comprehensive guide, with strategies to help boost your lead generation.
Prospecting

10 minutes

May 1, 2024

Sopro partner with B2B Better podcast

Sopro partnered with B2B Better on their fantastic podcast! Listen to Co-CEO of Storm & Shelter speak to host Jason Bradwell.
Cold email

13 minutes

March 22, 2024

Funny cold emails: Easy templates for better prospecting

Adding humour to your outreach emails can be more effective at connecting with prospects. Read our guide to funny cold emails, with examples.
Audience segmentation

15 minutes

March 8, 2024

B2B market segmentation: Your step-by-step guide

Follow this guide for B2B target market segmentation theory, why must you do it, and what customer segments can you apply to your business
Cold email

22 minutes

March 1, 2024

How to write effective B2B cold follow-up emails

From your target audience to effective nurturing, our guide covers everything you need to know to perfect your cold follow-up email strategy.
Cold email

12 minutes

February 14, 2024

Email deliverability: Everything you need to know in 2024

Email deliverability is affected by a whole list of factors. In this post, we break all of them down in easy to understand language.