CPL

7 minutes

April 29, 2025

The hidden cost of lost leads

Discover which UK B2B sectors waste the most on lost leads. Explore cost per lead, conversion rates, and strategies to boost ROI and cut revenue loss.
CPL

7 minutes

April 3, 2023

B2B cost per lead by channel and industry in 2023

An in-depth meta study on average B2B cost per lead benchmarks, including cost per lead by channel and industry.
CPL

5 minutes

February 3, 2022

Which marketing channel is the best performing?

Discover which marketing channel drives the most leads, has a low CPA and the highest ROI. Our survey of B2B buyers and marketers reveals all.
CPL

5 minutes

July 3, 2018

Does size matter? B2B lead rate by company size

What analysing the emails sent to 1 million prospects can tell you about the lead rate you are likely to get from small, medium and large businesses.