B2B sales blog posts

16 minutes

December 9, 2024

Sales funnel vs sales pipeline: The complete guide

Sales Funnel vs sales pipeline: what's the difference, what does each include, and why should you be optimising them? All is revealed.

B2B sales

26 minutes

October 2, 2024

The complete guide to B2B sales strategies (2026 update)

Discover key B2B sales strategies to implement in 2026, from navigating buyer journeys to integrating AI – create a comprehensive plan to drive success.

B2B marketing

12 minutes

September 4, 2024

The complete guide to sales and marketing alignment

Sales and marketing alignment can be transformative. This guide covers everything about smarketing and gives 9 simple and practical tips.

B2B sales

10 minutes

July 25, 2024

Business storytelling: How to boost sales by telling a story

How business storytelling transforms B2B sales by creating emotional connections, enhancing brand recall, and driving higher conversion rates

B2B sales

13 minutes

July 22, 2024

The complete guide to sales automation

Discover how B2B sales automation boosts efficiency, improves lead quality, and lets your sales team focus on what they do best: closing deals and building relationships.

B2B sales

14 minutes

July 11, 2024

The complete guide to sales cycles (+ how to shorten them)

Discover how to speed up your B2B sales cycle and nurture long-lasting leads. Boost conversions and drive growth with our complete guide to sales cycles.

B2B sales

12 minutes

July 8, 2024

The state of AI in business

Explore how AI transforms business and sales, balancing efficiency with human interaction. Learn the benefits, risks and best practices for using AI.

B2B sales

5 minutes

July 3, 2024

True generative messaging: total personalisation

Our state-of-the-art true generative messaging engine integrates OpenAI's advanced capabilities to weave spectacular custom messaging into your campaigns.