10 minutes
January 4, 2024
Ideal customer profiles and buyer personas are two different but related concepts. Bring them together for better sales and marketing output.
8 minutes
March 26, 2021
Creating an ideal customer profile for your B2B business can focus marketing, increase sales, and reduce churn. Here's how to create one.
January 25, 2021
Creating B2B buyer personas can help you connect with the people that matter to your business. Find out how in this post.
