Audience mapping

15 minutes

July 14, 2025

TAM, SAM, and SOM: How to calculate your addressable market

Discover how to calculate TAM, SAM, and SOM, explore their differences, and how to incorporate them into your market research and boost sales strategies.
B2B audience

10 minutes

January 4, 2024

Ideal customer profiles and buyer personas: What’s the difference?

Ideal customer profiles and buyer personas are two different but related concepts. Bring them together for better sales and marketing output.
B2B audience

8 minutes

March 26, 2021

How to create a B2B ideal customer profile

Creating an ideal customer profile for your B2B business can focus marketing, increase sales, and reduce churn. Here's how to create one.
B2B audience

8 minutes

January 25, 2021

How to create accurate B2B buyer personas (and why you should!)

Creating B2B buyer personas can help you connect with the people that matter to your business. Find out how in this post.