January 4, 2024
Ideal customer profiles and buyer personas: What’s the difference?
Ideal customer profiles and buyer personas are two different but related concepts. Bring them together for better sales and marketing output.
B2B audience
Defining your audience
March 26, 2021
How to create a B2B ideal customer profile
Creating an ideal customer profile for your B2B business can focus marketing, increase sales, and reduce churn. Here's how to create one.
B2B audience
Defining your audience
January 25, 2021
How to create accurate B2B buyer personas (and why you should!)
Creating B2B buyer personas can help you connect with the people that matter to your business. Find out how in this post.
B2B audience
Defining your audience
