Audience segmentation

15 minutes

March 8, 2024

B2B market segmentation: Your step-by-step guide

Follow this guide for B2B target market segmentation theory, why must you do it, and what customer segments can you apply to your business

Audience segmentation

5 minutes

July 2, 2021

The top ten benefits of market segmentation

Market segmentation can transform your business. Following on from our main guide, we run through the top benefits of market segmentation.