B2B market segmentation: Your step-by-step guide
Follow this guide for B2B target market segmentation theory, why must you do it, and what customer segments can you apply to your business
A comprehensive guide to building a prospecting list
An accurate prospecting list is the foundation of outreach campaigns. This practical guide outlines how to find your ideal prospects.
Ideal customer profiles and buyer personas: What’s the difference?
Ideal customer profiles and buyer personas are two different but related concepts. Bring them together for better sales and marketing output.
How to identify and contact your B2B target market
Why you need to know your B2B target market, how to identify and segment them, and the best ways to start reaching out.
The top ten benefits of market segmentation
Market segmentation can transform your business. Following on from our main guide, we run through the top benefits of market segmentation.
How to create a B2B ideal customer profile
Creating an ideal customer profile for your B2B business can focus marketing, increase sales, and reduce churn. Here's how to create one.
