Cost-per-acquisition. Magnet attracting objects.
Optimising the sales process

9 minutes

September 1, 2025

Cost per acquisition (CPA): What is it and how do you calculate it?

This guide covers everything you need to know about cost per acquisition (CPA), including how it works, how to improve it, and why it matters.
Account-based engagement

17 minutes

September 1, 2025

What is account-based engagement, and how does it drive B2B growth?

Discover how account-based engagement (ABE) drives deeper B2B relationships, how it complements but differs from ABM, and how Sopro makes it work.