Your B2B marketing blog

Exploring how to help your businesses grow. Covering strategies
and best practice on marketing, lead generation, and sales.

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B2B marketing

22 min read

August 11, 2025

Inbound vs outbound marketing: why B2B sales needs both

In this inbound vs outbound marketing guide, we explore the differences and similarities between the two and explain why you need both tactics in your strategy.

Cold email

31 min read

August 11, 2025

The complete guide to cold emails: What works, what doesn’t, and how to win in 2025

Learn about cold email outreach for B2B lead generation, including expert strategies, deliverability tips, email list building, and more. Improve your cold email performance with Sopro.

Audience mapping

24 min read

August 05, 2025

Market mapping: What it is and how to use it to boost B2B sales (with templates)

What is B2B market mapping, and how can it help lead generation efforts? Learn how and why to map your market from Sopro’s experts.

Audience mapping

15 min read

July 14, 2025

TAM, SAM, and SOM: How to calculate your addressable market

Discover how to calculate TAM, SAM, and SOM, explore their differences, and how to incorporate them into your market research and boost sales strategies.

B2B data

27 min read

July 11, 2025

68 B2B buyer statistics and insights

Supercharge the buyer journey with key B2B buyer statistics and insights to refine your process and attract more qualified leads down the sales funnel.

Lead generation

54 min read

July 03, 2025

The ultimate guide to B2B lead generation: Tactics, strategies, and measuring success

The ultimate guide to B2B lead generation, how to generate B2B leads, and the best ways to measure your success.

B2B sales

19 min read

June 10, 2025

​​How to get out of a sales slump: proven strategies and expert advice

Struggling with a sales slump? We explore the reasons for sales declines, offer 16 ways to get out of a slump, and explain how to prevent declining sales.

Lead generation

40 min read

June 09, 2025

LinkedIn lead generation: Best practices and hacks for success in 2025

LinkedIn lead generation best practices for 2025 and beyond. From setting up the perfect profile to posting like a pro, we’ve got it covered here.