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GroundScope

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Location: UK
Product/Service: Transport booking tool
Deal Cycle: 8-10 weeks

Location: UK, Europe, US, ROW
Industries: Various
Company Size: 1,000+
Role/Function: Senior Travel, Procurement & Facilities roles

GroundScope provides global ground transportation services for corporate clients and travel partners including TMCs, online booking tools and GDS.
GroundScope’s innovative, easy to use booking tool provides access to a global network of authenticated ground transport providers. Our end to end service is vendor neutral and gives access to a fleet of 150,000 taxis, chauffeur drive cars and minibuses worldwide.
Consolidated world-wide buying power gives clients excellent value for money whilst our commitment to innovation, technology and customer care delivers high quality service.

The purpose of this campaign is to target and indentify senior Travel, Procurement & Facilities roles within the relevant sectors – introduce the Groundscope product and proposition and invite the prospect to a call/meeting to discuss further

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
Financial Services	179	49.72%	37	20.67%	10	5.59%	£35.8
Construction	118	49.15%	24	20.34%	3	2.54%	£78.67
Information Technology & Services	217	52.07%	53	24.42%	15	6.91%	£28.93
Facilities Services	96	39.58%	14	14.58%	2	2.08%	£96
Oil & Energy	96	43.75%	18	18.75%	5	5.21%	£38.4
Telecommunications	87	42.53%	15	17.24%	6	6.90%	£29
Real Estate	78	48.72%	15	19.23%	1	1.28%	£156
Utilities	68	39.71%	25	36.76%	6	8.82%	£22.67
Retail	66	36.36%	15	23%	4	6%	£33

	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
1001 – 5000	733	47.61%	229	31.24%	44	6%	£33.32
5001 – 10000	246	57.32%	69	28.05%	24	9.76%	£20.5
10001+	1269	43.85%	262	20.65%	80	6.30%	£31.73