How GroundScope used SoPro campaigns to drive sales without building out internal business development teams
Website
www.groundscope.co.uk/Company profile
Location:
UK
Product/Service:
Transport booking tool
Deal cycle:
8 - 10 weeks
Target profile
Location:
UK, Europe, US, ROW
Company size:
1000+
Role/Function:
Senior Travel, Procurement & Facilities roles
How Groundscope used Sopro to deliver consistent lead flow across a varied target industry list
Despite a varied target market, Sopro delivered a lead rate above 6% and a cost per lead of just £30.
Headline results
£30
cost per lead
7%
lead rate
25%
response rate
$48
cost per lead
7%
lead rate
25%
response rate
Company description
- GroundScope provides global ground transportation services for corporate clients and travel partners including TMCs, online booking tools and GDS.
- GroundScope’s innovative, easy to use booking tool provides access to a global network of authenticated ground transport providers. Our end to end service is vendor neutral and gives access to a fleet of 150,000 taxis, chauffeur drive cars and minibuses worldwide.
- Consolidated world-wide buying power gives clients excellent value for money whilst our commitment to innovation, technology and customer care delivers high quality service.
Objectives
- The purpose of this campaign is to target and indentify senior Travel, Procurement & Facilities roles within the relevant sectors – introduce the Groundscope product and proposition and invite the prospect to a call/meeting to discuss further
Campaign performance
