Managing Director

What we like best is the flexibility SoPro offer, to date we have run 8 campaigns with different targeting and messaging. Much better than us doing it internally.

GroundScope

Company Profile

Location: UK
Product/Service: Transport booking tool
Deal Cycle: 8-10 weeks

Target Profile

Location: UK, Europe, US, ROW
Industries: Various
Company Size: 1,000+
Role/Function: Senior Travel, Procurement & Facilities roles

Company Description
  • GroundScope provides global ground transportation services for corporate clients and travel partners including TMCs, online booking tools and GDS.
  • GroundScope’s innovative, easy to use booking tool provides access to a global network of authenticated ground transport providers.  Our end to end service is vendor neutral and gives access to a fleet of 150,000 taxis, chauffeur drive cars and minibuses worldwide.
  • Consolidated world-wide buying power gives clients excellent value for money whilst our commitment to innovation, technology and customer care delivers high quality service.
Objectives
  • The purpose of this campaign is to target and indentify senior Travel, Procurement & Facilities roles within the relevant sectors – introduce the Groundscope product and proposition and invite the prospect to a call/meeting to discuss further
Headline Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign Performance Breakdown

Here's how the ccampaign performed across each of the industry verticals and company size brackets in scope.

 

Sector Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Financial Services 179 49.72% 37 20.67% 10 5.59% £35.8
Construction 118 49.15% 24 20.34% 3 2.54% £78.67
Information Technology & Services 217 52.07% 53 24.42% 15 6.91% £28.93
Facilities Services 96 39.58% 14 14.58% 2 2.08% £96
Oil & Energy 96 43.75% 18 18.75% 5 5.21% £38.4
Telecommunications 87 42.53% 15 17.24% 6 6.90% £29
Real Estate 78 48.72% 15 19.23% 1 1.28% £156
Utilities 68 39.71% 25 36.76% 6 8.82% £22.67
Retail 66 36.36% 15 23% 4 6% £33

 

Prospects Open Rate % Response Response % Leads Leads % Cost per lead
1001 – 5000 733 47.61% 229 31.24% 44 6% £33.32
5001 – 10000 246 57.32% 69 28.05% 24 9.76% £20.5
10001+ 1269 43.85% 262 20.65% 80 6.30% £31.73