Why cold emails don’t land and how multi-channel can fix it

Looking at the year ahead, the business landscape is rapidly changing. With the rise of Artificial Intelligence, increasing regulations on data privacy and changes in how people work, the prospecting world is ever-evolving. It’s integral that we keep ourselves up to speed.

While email prospecting has always been a practical tool within B2B outreach strategies – saving time for your teams and producing good ROI, lead rates are falling year on year.

With that in mind, this webinar takes a deep dive into the cause of this steady decline in results. From there, we uncover how you can elevate your emails and get ahead by harnessing the power of multi-channel prospecting.

What you’ll learn

• How businesses are responding to the current business landscape
• Get to know where and how buyers want to learn about your offering
• Elevate your email outreach based on research from 75.2 million emails
• The benefits of multichannel prospecting based on the results of 22,210 campaigns
• Meeting the right buyers with the right message, in the right place, and at the right time
• A closer look at a multi-channel prospecting sequence that ended in a signed deal