Content Writer
Lily has been writing since she was 10 years old. Her first published content was a Tracey Beaker fanfiction which she distributed in the school playground.
12 min read
September 02, 2026
Learn what demand generation is, how it works in B2B, and how to build a strategy that creates awareness, intent and qualified pipeline.
9 min read
June 14, 2023
Many small business owners often find themselves facing a common challenge: how can you raise brand awareness when resources are scarce?
7 min read
April 13, 2023
When it comes to sales, there are lots of selling methodologies. Problem selling shows you how to sell a problem before the solution.
3 min read
March 08, 2023
This year, IWD focuses on “DigitALL: Innovation and technology for gender equality”. As a tech company, this topic hits close to home.
4 min read
December 22, 2022
It's that time of the year. We reflect on the best and worst marketing campaigns of 2022, from funny to downright embarrassing.
5 min read
December 15, 2022
Want to use humour in B2B marketing? We know the ins and outs of making a funny and successful B2B marketing campaign.
