April 9, 2021
Content and SEO
Somewhere along the lines the message got confused.
Our aim as marketers is not to continually produce content.
Instead, we should be trying to get our best content seen by as many people as possible.
And repurposing content is a great way to breathe some life back into our best content.
Here are 9 ways to do it (and there are hundreds more).
Sometimes the simplest tricks are the best.
It may be that nothing needs updating but the article could do with a spruce up.
Get your design team to do the graft for this little beauty.
Wherever you have data and a story to tell, the opportunity to create an infographic should never be too far from mind.
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You’ll have to work a bit more for this one.
Like all good scientists we decided a control experiment was needed.
We searched high and low but failed to find the rule that says you should only promote on social media content that is freshly published.
If you have great content – keep it circulating.
(We’ve some clever ways to do this that ensure you don’t appear repetitive that we’ll share shortly).
Here’s another quick and easy win.
Quora is perfect for repurposing content that answers questions – and what content doesn’t?
Content can be the perfect springboard for guest posts.
These new, additional posts don’t need to be as in-depth as the original, so you can easily hire a blog writer to create several quick summaries while giving the content a new angle.
You can use a single piece of content or a number of themed pieces to create all you need for an email series.
Make it super valuable and you can offer it as a reason to sign-up – just like you might an eBook.
Which brings us to…
If you have a lot of content on a theme you can collect it together to publish an eBook. And any additional research or writing you do can, of course, be published as standalone blogs.
We’ve never been stopped for repurposing content.
Repurposing content is your chance to showcase your best, find a new audience, use new channels and drive more engagement.
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