Your US B2B lead generation agency

A B2B lead generation agency helps businesses identify and engage companies that match their ideal customer profile.

That usually includes building target audiences, sourcing verified data, creating outreach campaigns, managing deliverability, qualifying interest, and passing opportunities to sales.

The best agencies don’t just generate contact lists. They create a structured system for starting qualified conversations with the right decision-makers.

Yes. Campaign targeting can be shaped around the US markets that matter most to your business.

That could include targeting by state, region, city, territory, company headquarters, operating location, industry cluster, or time zone. This helps make outreach more relevant and ensures your sales team can follow up at the right time to maximize results.

We can launch campaigns in three weeks. In that time, we learn about your business, agree on the right audience to target, set up the systems needed, and shape the messaging so it’s ready to land.

Trying to move faster means skipping these steps, which can lead to poor targeting, delivery problems, and weaker results. Three weeks give us the foundations for a campaign that starts working from day one.

Results depend on your market, proposition, audience, offer, and sales process.

What makes Sopro different is our transparency around performance. We publish live campaign results, updated daily, so you can see how campaigns perform across sectors. You can also request a free Market Mapper report to understand your own market potential before committing.

We handle the heavy lifting: building your audience, writing content, planning the strategy, running campaigns, and optimizing performance. Apart from onboarding and strategy calls every two weeks, your main role is to pick up leads as they arrive.

That said, your input can make campaigns even more effective. Sharing your ideal customer profile, keeping your website and LinkedIn up to date, and feeding back on lead quality all help refine performance. Responding quickly to inquiries and reporting on conversion progress ensures no opportunities are lost, and that we’re delivering real value to your business.

Think of it as a partnership: we run the outreach, you provide the market knowledge and sales follow-up. Together, that’s what drives results.

Yes. When you partner with Sopro, you receive full access to the data we generate. This includes contact details, social profiles, campaign interaction history, and more. It’s all ready for you to download and use as you like.

Our data is exclusive and built for your campaign. We source and verify contacts in line with CAN-SPAM, state privacy laws, opt-outs, data sourcing, deliverability, and suppression management, so it’s clean, compliant, and tailored to your ideal customer profile.

We start with a detailed onboarding process to understand your business, market, and ideal customer profile. That insight shapes who we target and how we position your outreach. But it doesn’t stop there. We stay actively involved, reviewing performance and speaking with you regularly to see which leads are converting and which are driving the best deals.

That feedback goes straight back into your campaign. By continually refining targeting and messaging, we ensure the leads you receive remain relevant, valuable, and high-quality.

Yes. We have extensive experience running international campaigns. Our team sources compliant, accurate data worldwide and adapts outreach to reflect local markets.

You’ll benefit from a centrally managed strategy that ensures consistency, while giving you the flexibility to succeed in each territory. Whether you’re expanding into new regions or scaling multi-country campaigns, we’ll position your outreach for relevance and success. You can read more here: International lead generation.

The principles are the same, but the approach is different.

For SMEs, lead generation needs to be flexible, fast to launch, and resource-light. Campaigns focus on filling your pipeline quickly and giving you time back to run the business. Small business lead generation is about delivering results without tying you into long contracts or complex processes.

For enterprise businesses, the challenge is scale and complexity. Campaigns must engage multiple stakeholders, align across regions, and meet compliance requirements. Enterprise lead generation focuses on long sales cycles, account-based engagement, and building relationships that convert into high-value deals.

Both can work, but they solve different problems.

Hiring SDRs gives you internal control, but it also means managing recruitment, salary, benefits, training, data, deliverability, messaging, tools, reporting, management, and performance. In the US, one SDR can cost $70–90K in base salary alone before the wider costs of building and running an outbound function.

Outsourcing to Sopro gives you access to an established lead generation engine without building that infrastructure from scratch. Many businesses use Sopro alongside their internal sales team, so reps can focus on discovery, relationship building, and closing.

We combine expert strategy and proactive campaign management with over a decade of experience. Our team uses (our own) best-in-class technology and live data to design, run, and optimize sophisticated multi-channel outreach. 

It’s a partnership: your knowledge of your business and audience, combined with our expertise in B2B outreach, that leads to success. We’re big on transparency, too, so regular calls help us improve campaigns, and live reporting is always accessible through the client portal.