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Elevate your outreach with B2B gifting
Gifting can open up conversations with key accounts, increase lead quality, and help you stand out from the competition.
Surprise, delight, convert
Connect with the prospects that matter
Cut through the noise to target high-value accounts with a thoughtful surprise, from a box of chocolates to planting a tree. Think account-based marketing at scale.
83% of customers who have received a corporate gift in the last two years said it made them feel closer to the company that sent it.
A value-boosting solution
Boost your existing campaigns and see the results. Our own Sopro campaigns have benefited from a 20% uplift in leads.
When it comes to brand recognition and relationship building, four in every five businesses say gifting offers substantial ROI. We’ve seen our own lead quality improve by 36% when running campaigns focused on high-value deals.
It’s never been easier
Simply pick a gift, budget and audience segment, and your Sopro account manager will take care of the rest.
Everything is fully tracked, so you can easily identify who’s making the most of those thoughtful perks.
Frequently asked questions
How do I add gifts to my Sopro campaign?
As you’d expect from Sopro’s fully managed service, we take care of everything for you: from adding the gift links, fulfilling the orders, and tracking the results.
So all you need to do is pick the best gift for your prospects, set your budget and decide on your audience segments, and we’ll do the rest.
If you are a Sopro customer, simply speak to your account manager to get started today. If you are yet to join up, speak to us today to find out more.
Can I set a limit on the budget?
Of course, you can set a limit to ensure the total number of gifts redeemed doesn’t go over your allocated budget.
However, the reality is that gifting often has a positive impact on campaign performance despite the fact that very few people redeem the gifts.
Can I test gifting or target specific segments of my audience?
Yes to both - you can run gifting for a limited period or target only a select group within your audience.
You can also run or test layered campaigns, where different gifts target specific segments. For example, higher-value, more impactful gifts can be sent exclusively to high-value accounts. Of course, specific segments can always be excluded entirely from gifting.
Is there a risk that gifting could be bribery?
Corporate gifting is very much legal. In essence, gifts should be reasonable and proportionate. Check out our gifting blog post that covers the difference between gifting and bribery.
The future of B2B prospecting
Corporate gifting is included as part of our multi-channel prospecting service, so there’s no need to pay for a dedicated solution. And it’s super easy - all you need to do pick a budget and gift and we’ll take care of everything else. So you can focus on what you do best – closing deals.
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