Generative AI messaging
A decade of outreach expertise in every message.
Emails that reflect your brand, speak to your buyer, and earn attention in the inbox.
True personalisation at scale
This is AI-assisted outreach with substance. Each message is written using a purpose-built system that combines structured messaging rules, real-time prospect intelligence, and a decade of performance data.
Behind the scenes, your outreach expert works with you to refine the strategy and improve results.
How it works
Define the message brief
Every campaign starts with a detailed brief that captures your brand. We document your key value propositions, sales angles, and differentiators. We codify your voice and language preferences. And we add insights into your audience: what matters to them, and what to avoid.
Purpose: Sets the rules and strategy before AI gets involved.
Load in real-world buyer data
Every message is shaped by over 40 live data points about the prospect. These include role, company size, industry, recent website activity, campaign stage, and more. Paired with your positioning and strategy, it’s the recipe for real relevance.
Purpose: Every email is context-aware, not generic.
Generate the message
With your rules locked and prospect data loaded, the system builds each message using a layered prompt. It combines your campaign brief with individual context, then applies dynamic phrasing and timing to shape a unique, structured email.
Purpose: Ensures each email feels written for one person, not just one persona.
Apply expert oversight
Before anything goes live, you review as many messages as you need, based on real prospect data. Your Sopro expert fine-tunes tone, structure, and logic, and nothing launches until you’re confident it’s right.
Purpose: Keeps quality high and content aligned with your brand.
Launch, learn, and adapt
Once your campaign is live, your dedicated outreach expert stays closely involved. They review performance trends, monitor message quality, and apply your team’s feedback to refine the system.
Purpose: The system is continuously improved, with full visibility and control.
What makes it different
These aren’t templated emails with smarter insertions. And it’s nothing like writing a prompt in ChatGPT or asking Claude for likely pain points.
It’s a purpose-built system for B2B sales outreach. It combines structured rules, live prospect data, and your tone of voice to write every email from scratch.
Why it works:
Built on ten years of outreach experience
Informed by performance data from 80m+ emails
Contextual intelligence drawn from live prospect data
Your brand voice and positioning are baked in automatically
Controlled, tested, and refined by experts
See it in action
Want to see how this works for your brand and audience?
On a quick call, we’ll demo:
- How your brand and value proposition are captured in the setup
- Emails being generated live for real prospects from your audience
- How messaging can be reviewed and refined
- How the full Sopro service drives outreach performance
No pressure. No jargon. Just real outreach, built around your business.