As Director of Marketing at Sopro, Vic Heyward leads the development of a clear and consistent brand that fosters long-term trust with clients. Her work focuses on aligning marketing strategy with commercial objectives, building awareness in the right audiences, and ensuring Sopro’s message reflects the real needs of B2B sales teams.
She is particularly focused on how brand performance translates into measurable commercial impact, from demand generation through to long-term ROI. Vic’s approach brings clarity to how the business communicates, helping prospects understand who Sopro is, what it delivers, and why it matters.
With experience spanning strategic planning, brand positioning, and customer-centric communication, Vic ensures Sopro’s marketing is both practical and purposeful — connecting brand activity with campaign measurement, attribution, and sales alignment. She supports better outreach and conversations that lead to measurable client outcomes.
Connect with Vic
For me, marketing isn’t just about visibility. It’s about building trust at every touchpoint, aligning brand with revenue, and helping clients grow with confidence over the long term.
Vic Heyward | Director of Marketing
Expertise
Vic’s expertise spans both brand strategy and brand performance, ensuring marketing activity supports sustainable growth.
Mini MBA in Brand Management, Marketing Week (2021)
BA (Hons) Fine Art Textiles, Norwich School of Art and Design (2001–2004)
Latest articles from Vic Heyward
Vic regularly writes about brand building, demand generation, and the role of marketing in creating long-term trust and commercial alignment in B2B sales.
