Author

James Mills

Senior Client Director

About James Mills

With almost seven years under his belt, he is one of Sopro’s longest serving employees - so he’s an expert in B2B prospecting. All about scalable solutions, James knows exactly how to help with the pain points in businesses across industries.

Connect with James

Latest articles from James Mills

Cold email

11 min read

November 25, 2025

What is an email blast? Pros, cons, and alternatives to mass email

Our guide to email blasting explains why the technique can be detrimental to your email marketing strategy and explores email blast alternatives you can try.

Optimising the sales process

9 min read

September 01, 2025

Cost per acquisition (CPA): What is it and how do you calculate it?

This guide covers everything you need to know about cost per acquisition (CPA), including how it works, how to improve it, and why it matters.

B2B sales

16 min read

June 20, 2024

How to grow your LinkedIn network for optimised B2B outreach

Grow your LinkedIn network for optimised B2B sales outreach. From refining your profile to keeping an eye on the analytics, follow our guide.

Lead generation

11 min read

February 08, 2024

What is outbound lead generation?

Outbound lead generation is the method of generating leads through outbound sales strategies. It's a great way to get customers if done right.

B2B audience

10 min read

January 29, 2024

How to create a prospecting list: Expert guidance for B2B sales success

Discover how to build a B2B prospecting list that fuels smarter outreach, better targeting, and real results. Step-by-step strategies from the experts at Sopro.

B2B marketing

8 min read

February 21, 2023

UTM tracking explained

What UTM codes are, how they’re used, and how you can use them to make the most of your marketing campaigns.